Head of Category Strategy

3 months ago

Sydney Olympic Park, Australia Clorox Full time

Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace

Your role at Clorox:

We are looking for a Head of Category Strategy & Shopper Marketing ANZ to join us in a full-time permanent capacity. This role will be hybrid working – approximately 3 days per week from our Sydney Olympic Park office and 2 days per week working from home. This position will report directly to the ANZ Sales Director and will have 3 direct reports. The role will lead the ANZ Category & Shopper Marketing team of 6 dispersed across Sydney and Auckland.
The Head of Category Strategy & Shopper Marketing ANZ position is a highly strategic role responsible for developing and executing the business strategy via the customer teams. They are uniquely responsible for leading the Category, Strategic Customer Planning and Shopper Marketing processes and the associated capabilities within ANZ and for driving the category growth vision of assigned Clorox brands in the ANZ market. This role will also be crucial in leading the translation of our customer strategies into our category strategies and provide leadership of Category in key processes pertaining to internal meetings, key customer interactions as well as overseeing the shopper marketing strategy.

The successful candidate will need to provide exceptional business partnership to other teams particularly Sales & Marketing within the organization as well as driving change and influence from a Category leadership perspective.

In this role, you will:

Lead Category Growth & Development:

Partner with internal Studio teams to develop category growth visions, external facing narratives and strategic customer plans. Develop and oversee the shopper marketing strategy, integrated with the total market consumer demand strategy. Develop the required category insights based off syndicated, retail and customer data sources, that lead to the identification and development of category growth drivers, opportunities and risks. Lead the development of category range review narratives and supporting materials. Partner with customer managers on strategy for reviews with aligned objectives and outcomes. Develop the customer & category narratives for new product launches/innovation, key initiatives, and priorities. Monitor pricing strategies and competitor positioning.

Own and Lead the Sales Planning/Category Planning Process:

Establish the annual sales planning process and business plan development/deployment. Develop and drive the strategic customer planning process (internal) with a focus on 36-month plans; ensure strategic customer strategies & joint tactics become embedded into the ANZ growth plans. Drive ICP (Integrated Commercial Planning) processes and tracking initiatives. Lead the development of the demand creation plan & tactics across categories, including direction on merchandising/promotion, shopper marketing and overall guidance on demand spending. Lead the Assortment, Merchandising, Pricing, Shelving (AMPS) program from development through analytics & embed cross-functionally and throughout the sales chain, including sales & 3rd parties. Provide recommendations to the Sales Director on trade funding – how much, how, what, when, etc. to optimize efficiency against objectives; ensures connection with Assortment, Merchandising, Pricing, Shelving objectives.

Team Management:

Undertake team management and leadership of 6 employees located in both Sydney and Auckland. Develop talent and build a high performing team.

What we look for:

Required Experience:

15+ years of experience in a Category, Trade Marketing or Sales function within the Retail Grocery industry. 5+ years of experience managing and leading diverse teams. Demonstrated experience in developing category growth visions and shopper marketing strategies across ANZ. Experience operating in ANZ grocery retail landscape (Woolworths, Coles Metcash/Independents, Foodstuffs). Experience in coaching and developing capabilities of others. Experienced using analytical tools – Quantium, IRI, Nielsen, Power BI.

Skills & Abilities:

Strong strategic thinking skills - can develop and execute category growth strategies.  Strong analytical skills and an ability to turn data into actionable insights. Strong narrative development skills and an expert storyteller. Demonstrated customer presentation skills – both verbal and written. Strong cross functional collaboration and influencing skills.

Workplace type:

This is a hybrid role with approximately 3 days per week in our Sydney Olympic Park office and 2 days working from home.

We seek out and celebrate diverse backgrounds and experiences. We’re looking for fresh perspectives, a desire to bring your best, and a non-stop drive to keep growing and learning.

At Clorox, we have a Culture of Inclusion. We believe our values-based culture connects to our purpose and helps our people be the best versions of themselves, professionally and personally. This means building a workplace where every person can feel respected, valued, and fully able to participate in our Clorox community. Learn more about our I&D program & initiatives here .

Benefits we offer to help you be well and thrive:

Competitive compensation

Generous 401(k) program in the US and similar programs in international

Health benefits and programs that support both your physical and mental well-being

Flexible work environment, depending on your role

Meaningful opportunities to keep learning and growing

Half-day Fridays, depending on your location

Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.

To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.

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