Head of Product/category Lead- Tv/av

2 weeks ago

Sydney, Australia Samsung Electronics Full time

Position Summary

Turn your dreams into reality, create the unthinkable and #ReImagineYourFuture.

Samsung is one of the most successful and fastest growing technology companies in the world. We approach everything we do with the spirit of a ‘joyful pioneer’- daring to defy barriers and striving to excel limits. At the heart of our DNA is the pursuit of excellence and bringing innovation to everyone, faster than anyone.

We are an extremely dynamic business, launching an incredible number and range of new products every year. We also firmly believe that our product ecosystem and portfolio of innovation set our brand apart.

It is the creativity and diversity of the people who work at Samsung that has made us one of the world’s most innovative companies and our people continue to drive our innovation forward. We have a passion for what we do and we employ like-minded people who want to continue to foster an open and collaborative environment in our business and with our partners.

The Opportunity

The Head of Product/Category Lead
- TV/AV manages the dedicated Product Management team and is responsible for category P&L management through correct product planning, pricing, demand forecasting, careful market modelling and sales expense planning.

Additionally, through careful collaborative planning, the Head of Product/Category Lead is also accountable for promotional execution (both cooperative and national marketing), product launch management (GTM) and channel distribution management.

The Head of Product will also manage close communication with key stakeholders across business divisions and HQ/RHQ.

Role and Responsibilities

Strategic Planning- Responsible for the design and implementation of the TV and Sound Device product strategy for the Australian market, and represent Samsung Australia in the global development division to ensure product roadmaps match local market requirements.- Clearly define pricing and step-up strategy across TV and Sound Device range.- Establish strategic marketing plans to achieve, develop and execute marketing programmes to achieve stated objectives regarding revenue, profitability, market share and corporate objectives for product category.- Work closely with the Director, Audio Visual to develop the vision and strategy for the category group and ensure effective communication through the product management team of the overall category vision, strategy, and tactics.

Pricing, Promotions, Forecasting- Develop with marketing lead optimal integration in pricing and marketing activities and manage marketing funds ensuring optimum utilization and financial control. Manages price roadmap and sales deduction planning for category based on P&L status and target.- Manage demand planning to optimal forecast for the Australian market and underpinned by strong analytical modelling and collaborative planning- Oversee all tactical promotional planning within determined sales deduction budgets- Deliver sales presentations to key clients in co-ordination with National Account Managers- Continuously drive and improve the Product management team processes and performance with initiation and coordination of optimizing Supply chain management, planning and go to market.

Sales/Marketing Collaboration and Reporting- Assist the sales team with customer meetings with product strategy, market outlook and trends, activity roadmap and account target setting and forecasting.- Manage development, production and distribution of promotional and collateral materials to support sales and marketing programmes.- Review analysis of marketing surveys on current and new product concepts in order to recommend future product development.- Provide weekly updates on sales status and expectation, analysing shortfall and oversales causes. Actively drives and proposes activities to correct expectation vs target.- Creates weekly report for the Senior Management team with market updates, activity overview and the status of marketing activities.- Communicate closely with HQ Global Business Managers to ensure effective HQ support and align objectives and business targets.

Skills and Qualifications- 10+ years of relevant Product Marketing/Management experience- Well-developed leadership experience (prior experience leading and coaching a team of direct reports)- Proven ability to achieve budgeted targets and revenue targets- Previous experience in building and maintaining customer satisfaction through the development of broad customer relationships, including senior management contact- High level of business acumen with a strong ability to effectively communicate, negotiate, influence and present to all levels of the business, including Senior Leadership- Commercial acumen and ability to accurately forecast and manage P&L with strong attention to detail- Consultative and influential selling style with an ability to sell technical products- Agile and proactive with great energy and initiatives- Strong creative, strat

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