Growth Marketing Manager
4 weeks ago
We will only consider applications through email which include the content requested below.
About the RoleAre you a first-rate growth hacker and marketer with a passion for pets? Have your PPC campaigns earned the kind of results that you would be happy to frame? Are you at your best in a cross-functional environment, where “agile” defines each day? If you answered an emphatic “yes” to all three, then we have the role for you.
Mad Paws is searching for a Growth Marketing Manager to scale our performance channels and drive customer acquisition. The right candidate will report directly to the Head of Marketing, and liaise with various teams to meet acquisition targets. As this is a newly created position, the right candidate will have the track record needed to define this role.
Today, Pet Ownership is one of the fastest-growing markets in Australia. We are here to make Pet Ownership easier for all Australians, and we want you to join our journey.
- Position: Growth Marketing Manager
- Reports to: Head of Marketing
- Define & execute performance/PPC campaigns across social media & display channels
- Shape customer acquisition & retention strategies
- Grow our active users from paid channels and up-sell/cross-sell them across all Mad Paws business models
- Own data analysis, hypothesis outcomes, optimisation strategies, & roadmap projects for paid social media & customer acquisition channels
- Own & develop a testing framework for customer acquisition channels
- Create & communicate weekly reports on customer acquisition channel performance
- Work with Design, Product, & Technology teams to cross-functionally achieve company objectives
- Ongoing involvement with other Marketing & Growth activities
- A proven track record in performance marketing & growth hacking
- “Resourcefulness” may not be your legal middle name, but it might as well be. When a challenge presents itself, you always find a way to overcome it. When deadlines loom, you don’t run and hide. You crack your knuckles and say: “bring it.”
- You relish the pace of an agile, ever-changing environment, and thrive in both autonomous and cross-functional situations
- Hands-on experience in digital marketing with demonstrated achievements in Facebook Ads, Google Ads, Youtube/Trueview campaigns
- A thorough grasp of ad formats, segmentation, lookalike audiences, tracking, multi-touch attribution, and growing trends in paid media
- Top-notch data analysis skills. You’re at home in GA and other analytics tools, and you know how to question the data
- An ability to translate data into relevant insights. When you share the data with the rest of the Team, you don’t only provide the numbers – you share conclusions that everyone will understand
- Fluency in all digital marketing metrics including but not limited to CPC, CPL, CAC, CPM, LTV, ROAS, ROI, I2C, etc
- A minimum of 5+ years experience managing customer acquisition & paid social media campaigns. Experience in a startup environment is preferred, but not essential
- If you’re the kind of person who likes seeing something scale quickly from customer #1 and witness in person the impact of your work, then you need to get on board
- You love learning from the people around you and love sharing your expertise as well
- You enjoy working with a passionate and self-driven team of high-performing individuals who respectfully challenge themselves and each other to deliver the best experience to our customers
- Learning & mentorship support from the world-class Mad Paws leadership team
Mad Paws is Australia’s largest online pet care marketplace. At the core of our business, we connect Pet Owners with over 20,000 trusted, local, and vetted Pet Sitters. Having launched in 2015 as an online Pet Sitting platform, we have since expanded to offer Dog Walking, Pet Grooming, Dog Training, and Pet Day Care.
In 2020, we launched a series of new pet-related businesses. These include Mad Paws Pet Insurance; and Mad Paws Dinner Bowl, a range of premium dog meals. Moving into the future, we’re excited to launch new products to make Pet Ownership easier for all Australians. We are also venture-backed and an official partner of the Qantas Frequent Flyer program.
The Mad Paws Pack comprises a talented and passionate team working to create the largest pet community in Australia. We are a super switched on pack and we work smart to make sure we never take ourselves too seriously and enjoy every minute of this exciting adventure.
At Mad Paws, our team knows what success is like and we’re here to scale it by leveraging our outstanding cultural mix and different professional backgrounds. Namely, our founders are well versed entrepreneurs who also built other startups and exited successfully. They have large networks in the technology and marketing spaces, deep experience in raising rounds of capital and scaling businesses. On the other hand, our leadership and extended team represents 10+ different nationalities and come from companies such as Atlassian, The Iconic, Gumtree, Marley Spoon, Delivery Hero, PwC and Deloitte.
Mad Paws Pack- Our office is in Pyrmont, Sydney, within the WOTSO co-working space.
- Walking distance to… Town Hall (15m), Chinatown (10m) and Sydney Fish Market (5m).
- Perks include:
- Competitive salary
- Flexible working hours and days in the office
- Free coffee, cookies, and awesome chill-out areas (in the building);
- A passionate and hard-working team.
- Of course, dogs in the office
E-mail our Head of Marketing ( strictly no recruiters please ) on kelly.oconnor@madpaws.com.au “Growth Marketing Manager – Your Name” as the subject. Then include the following elements:
- Curriculum Vitae (attached).
- In the email body, include the response to the following questions:
- How do you address the skills and requirements for the role?
- What is your expected salary package and how flexible is it?
- What’s your notice period?
- Are you ok to travel regularly to our office and adjust frequency based on ongoing COVID restriction updates?
- Are you fully entitled to work in Australia?
- Link to your linkedin profile or other relevant links.
IMPORTANT NOTE
We will only consider applications through email which include the content requested above.
-
Growth Marketer
6 days ago
Sydney, New South Wales, Australia In Marketing We Trust Full timeHow to tell if this job is the right fit:You are independent, self-directed, and value work that allows you to be creative. You have a growth mindset and are not afraid to take risk. You are skilled in experimentation You have been part of at least one startup (startup project) and were involved in its early stages You enjoy fastpaced projects that allow you...
-
Growth Marketer
4 weeks ago
Sydney, Australia In Marketing We Trust Full time**How to tell if this job is the right fit**: - You are independent, self-directed, and value work that allows you to be creative. - You have a growth mindset and are not afraid to take risk. - You are skilled in experimentation - You have been part of at least one startup (startup project) and were involved in its early stages - You enjoy fast-paced...
-
Growth Marketing Manager
2 months ago
Sydney, Australia SS&C Intralinks Full timeSS&C is a global provider of investment and financial services and software for the financial services and healthcare industries. Named to Fortune 1000 list as top U.S. company based on revenue, SS&C is headquartered in Windsor, Connecticut and has 20,000+ employees in over 90 offices in 35 countries. Some 18,000 financial services and healthcare...
-
Growth Marketing Manager
1 day ago
Sydney, Australia SS&C Intralinks Full timeSS&C is a global provider of investment and financial services and software for the financial services and healthcare industries. Named to Fortune 1000 list as top U.S. company based on revenue, SS&C is headquartered in Windsor, Connecticut and has 20,000+ employees in over 90 offices in 35 countries. Some 18,000 financial services and healthcare...
-
Growth Marketing Manager
5 days ago
Sydney, New South Wales, Australia Adevinta Group Full timeGumtree Australia AustraliaSydney, AustraliaMedia Production / Marketing & Communications / MarketingFull-timeJob Description:Qualifications:Additional InformationCompany DescriptionThe Growth Marketing Manager is a crucial role that is responsible for executing and managing effective digital marketing strategies to drive customer acquisition and engagement....
-
Growth Marketing Manager
3 weeks ago
Sydney, Australia SS&C Full timeSS&C is a global provider of investment and financial services and software for the financial services and healthcare industries. Named to Fortune 1000 list as top U.S. company based on revenue, SS&C is headquartered in Windsor, Connecticut and has 20,000+ employees in over 90 offices in 35 countries. Some 18,000 financial services and healthcare...
-
Growth Marketing Manager
5 days ago
Sydney, New South Wales, Australia SS&C Full timeSS&C is a global provider of investment and financial services and software for the financial services and healthcare industries. Named to Fortune 1000 list as top U.S. company based on revenue, SS&C is headquartered in Windsor, Connecticut and has 20,000+ employees in over 90 offices in 35 countries. Some 18,000 financial services and healthcare...
-
Growth Marketing Manager
2 months ago
Sydney, Australia HRO Initiatives Pty Ltd Full timeWe're a fully flexible remote-first workplace! - Our average employee happiness is 8.4 out of 10 - come see why! - On offer is an attractive base salary plus variable We’re 31 years young and have a mission to change the way employment is managed for SMEs across Australia. Here at Employment Innovations (EI), we blend intuitive software with our HR,...
-
Growth Marketing Manager
2 months ago
Sydney, Australia Staffbase Full time**About Staffbase**: At Staffbase we believe that Internal Communication moves people, and people move companies. Our mission is to empower leaders and communicators to drive transformation through internal comms solutions, strategies, and insights. Our most recent Series E funding led by General Atlantic, officially launched us to UNICORN status! We're...
-
Growth Marketing Manager
2 weeks ago
Sydney, Australia Sustaindigital Full timeWe are seeking a Growth Marketing Manager from a saas-based, product-led background, to identify opportunities for business impact, and work backwards from there to execute on the biggest on solving the customers biggest problems. Our client have a world class founding team and count businesses like Canva, Atlassian and BCG (to name a very small few) as...
-
Growth Marketing Manager
2 weeks ago
Sydney, Australia Sustainability Consulting Full timeOur client's mission is to enable the world to create better products and services through deep customer understanding. They empower 45,000+ people, from agencies to universities to Fortune 100 companies, to make sense of their customer research in one collaborative and powerful research platform. We are seeking a Growth Marketing Manager from a saas-based,...
-
Market Growth Manager
1 week ago
Sydney, Australia MinterEllison Full time**Location**: Sydney, Brisbane, Melbourne **Contract Type**: Fixed Term MinterEllison is one of Australia’s largest law firms, with nearly 200 years of business history. We're known for our legal and consulting expertise - and for our inclusive and authentic character. Our purpose is to create sustainable value with our clients, people and communities....
-
Growth Marketing Manager
1 month ago
Sydney, Australia Hometime Full timeAbout Hometime: We make managing short-term rental properties easier. We eliminate the need for homeowners to self-manage their Airbnbs and we support local property management experts to work alongside us and handle everything on the ground. Our easy-to-use technology provides the infrastructure that the short-term rental market has always needed and it...
-
Growth Marketing Manager
5 days ago
Sydney, New South Wales, Australia Hometime Full timeAbout Hometime: We make managing short-term rental properties easier. We eliminate the need for homeowners to self-manage their Airbnbs and we support local property management experts to work alongside us and handle everything on the ground. Our easy-to-use technology provides the infrastructure that the short-term rental market has always needed and it...
-
Growth Marketing Manager
3 weeks ago
Sydney, Australia Hometime Full timeAbout Hometime: We make managing short-term rental properties easier. We eliminate the need for homeowners to self-manage their Airbnbs and we support local property management experts to work alongside us and handle everything on the ground. Our easy-to-use technology provides the infrastructure that the short-term rental market has always needed and it...
-
Growth Marketing Manager
5 days ago
Sydney, New South Wales, Australia hatch Full timeThis is a Growth Marketing Manager role with Vow based in Sydney, Australia Vow --Role Seniority - A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.More About The Growth Marketing Manager Role At VowAs our first Growth Marketing Manager at Vow, you'll be responsible...
-
Growth Marketing Manager
4 weeks ago
Sydney, Australia Hometime Full time**About Hometime**: We make managing short-term rental properties easier. We eliminate the need for homeowners to self-manage their Airbnbs and we support local property management experts to work alongside us and handle everything on the ground. Our easy-to-use technology provides the infrastructure that the short-term rental market has always needed and it...
-
Growth Marketing Manager
13 hours ago
Sydney, Australia Hometime Full time**About Hometime**: We make managing short-term rental properties easier. We eliminate the need for homeowners to self-manage their Airbnbs and we support local property management experts to work alongside us and handle everything on the ground. Our easy-to-use technology provides the infrastructure that the short-term rental market has always needed and it...
-
Growth Marketing Manager
4 weeks ago
Sydney, Australia S2M Digital Full time**Job Type**: - Full Time**Location**: - Sydney NSW**Classification**: - Marketing / PR / Events**Sub Classification**: - E-Marketing**Reference #**: - 3614645c**Contact Name**: - Natalia Sawran- **Salary**: - $145,000.00 - $166,000.00 YearThis innovative fintech business has developed an award winning and world leading technology. After several years...
-
Growth Marketing Manager
6 days ago
Sydney, New South Wales, Australia Hometime Full timeAbout Hometime:We make managing short-term rental properties easier. We eliminate the need for homeowners to self-manage their Airbnbs and we support local property management experts to work alongside us and handle everything on the ground. Our easy-to-use technology provides the infrastructure that the short-term rental market has always needed and it...
