Senior Leisure and Entertainment Marketing Manager in various locations

4 months ago

Pyrmont, Australia Echo Entertainment Group Full time

At The Star Entertainment Group, we aim to be Australia’s leading integrated resort company. Our mission is to create fun and memorable experiences for the millions of guests we welcome each year at our trusted destinations.

Our properties across Sydney, Brisbane, and the Gold Coast are world-class with many award-winning hotels, restaurants, bars, and entertainment venues.

The Star Entertainment Group (TSEG) is an ASX-listed company committed to supporting the communities in which we operate. TSEG will achieve this by leading with integrity and values to enable us to provide entertainment, gaming, and leisure experiences safely, responsibly, and ethically. 

As our Senior Leisure and Entertainment Marketing Manager, reporting to the Head of Leisure and Entertainment Marketing you will lead and deliver the Leisure and Entertainment pre-opening plans for The Star Brisbane along with leading the development, design, and deployment of commercially focused campaigns across Entertainment and Food & Beverage.

This is a once-in-a-lifetime opportunity to help shape one of the most significant developments in Brisbane’s recent history, delivering a brand-new tourism, entertainment and leisure destination for Brisbane and broader Australia.

A few of your responsibilities

Develop and lead Leisure and Entertainment marketing strategy activity plan and Through the Line communication across customer, brand (master and sub brand/venues), and channel. Together with the Head of Leisure and Entertainment Marketing, develop a 12-month media buy and oversee its execution through the Partner Media Agency to secure the optimal outcomes for The Star Brisbane. Effectively engage the Creative Agency to develop compelling on brand and customer centric communication that support approved activity and campaigns. Work closely with the Head of Performance Marketing to develop and execute a strong hotel online marketing strategy plan and own the offline components. Develop marketing campaigns that comply with RSA and RSG codes, statutory requirements, and company policies. Compliance with The Star Entertainment Group’s Sustainability Strategy.

What we are looking for

Minimum 8 years’ experience in marketing, advertising, or brand development within a hospitality/gaming or related industry. Stakeholder management skills with the proven ability to build relationships and manage multiple priorities and internal customer groups. Demonstrated ability in planning and resourcing people and products, performance management and controlling labour costs and operating expenses. Proven experience leading a team in a high-volume environment managing tight and conflicting deadlines. Understanding of laws as they relate to the organisation, in particular Privacy, Marketing and related laws and ability to understand regulatory legislation.

You are a seasoned Marketing leader with extensive experience working within large corporations, that brings a sense of urgency along with demonstrating focus and drive. Along with playing a pivotal part of the pre-opening of The Star Brisbane, you will be conducting quarterly plans along with developing and executing campaigns.

What we can offer you

Extraordinary growth opportunities personally and professionally Flexible working arrangements 30% Discounts across award winning restaurants and accommodation Lifestyle discounts including gym memberships and dry-cleaning services Complimentary meal on site every day, including hot meals, sandwich bar and more

Please be aware that eligibility checks are required as part of the recruitment process and ongoing employment for this position.

Our culture

At The Star, we are committed to creating a diverse, equitable and inclusive workplace that we know will contribute to exceptional experiences for our guests, a great place to work for our team members and positive outcomes for our communities.

We welcome applications from all cultures, ages, religions, genders, LGBTQI+ people, Australia’s First Nations Peoples, and people with disabilities. We recognise the distinctive challenges that trans and gender-diverse applicants may encounter during the recruitment process. We offer a range of flexible working options for team members to find a balance between work and life that’s right for them and their unique well-being needs.

The Star is a WGEA Employee of Citation for Gender Equality holder and is recognised with a Gold Award 2022 by the Australian Workplace Equality Index (AWEI) which evaluates LGBTQI+ inclusiveness in the workplace. 

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