Audience Growth

1 month ago

Surry Hills, Australia Nine Entertainment Full time
Job Description

The Audience Growth & Insights Manager will develop and implement, alongside the Head of Editorial and Managing Editor, the digital strategy for the Editorial team, working to increase audience channels and grow traffic to the website.

The role will involve using SEO, social and eDM best practices and tactics to grow our audience size across digital channels. Your strategy will always factor in brand safety and demonstrates the highest level of accuracy in keeping with Pedestrian Group’s Editorial Guidelines.

You will know the latest news and trends in audience growth, and understand how to make Editorial content stand out.

Reporting to the Head of Editorial, this role requires a high degree of autonomy and an ability to problem solve as platform issues arise.

Day to day you will:

Work with the Head of Editorial and senior editors to develop and implement audience growth strategies across SEO, social and eDM Work with writers and producers to entrench SEO and social best practices into their workflows Develop and implement the best systems to share data and insights across Pedestrian Group Proactively find and recommend effective solutions across SEO, social and eDM strategies

Qualifications

What we would like to see:

Demonstrated experience in executing SEO, social and/or eDM content strategies that increase traffic and grow audience size A solid understanding of standard data and publishing tools (eg Google Search Console, Google Analytics, SEMrush, Supermetrics, Buffer, Later) An editorial mindset and an understanding that data is there to inform publishing decisions, not dictate them Foundational SEO knowledge on specifics like search intent, keyword research and on-page optimisation, as well as a working understanding of Top Stories, News and Discover Data analysis skills to consistently review content performance, traffic and rankings

Desirable:

Experience in researching keywords and user search behaviour that leads to insights for content creation. Experience in publishing and/or a newsroom A foundational understanding of technical SEO

Additional Information

Working at Pedestrian Group

Our HQ is Sydney and Melbourne, and our Brisbane team continues to grow.

Our monthly Showcase meetings provide a platform for every team to present their latest projects. It's here that we also recognize our peer nominated MVP (Most Valued Pedestrians) of the month, celebrate work anniversaries, and openly chat about the business.

Regular team bonding is a massive part of Pedestrian Group’s culture. Whether it's knockoffs at the local, engaging in team-building, monthly half day Fridays, and leadership training activities, exploring diverse cultural experiences, attending our annual company-wide summits, or simply gathering for a laid-back office BBQ on the balcony with a DJ and a cheeky margarita station… it would be rude not to.

Pedestrian Group is a great place to begin or level up a rewarding career in media. We surround ourselves with the brightest minds to produce work that pushes boundaries and enables young Aussies to feel seen, informed, entertained and understood.

Pedestrian Perks

Wellness: Everyone at Pedestrian Group has access to a free and confidential Employee Assistance service which includes counselling, money management advice, nutrition & lifestyle coaching, legal advice and more. Environment: We foster a casual and friendly office environment, where dogs are welcome and breakfast and snacks are provided. Work hard, play harder: Pedestrian Group Health & Culture Club runs all company half-yearly Summits, events and activities to bring everyone in the business together, strategise how we move forward, and importantly, have a good time Career Development: We provide our staff opportunities for personal and professional growth with online learning platforms, opportunities to attend conferences, and in-person instructor led workshops. Recognition: We celebrate the wins; monthly MVPs announced at Showcase win a giftcard and Workaversaries are recognised with $100 for every year of service. Work-life balance: We offer our employees options for flexible working arrangements, monthly half-day Fridays and a day off for your birthday if it lands on a weekday Discounts: We are constantly collaborating with local businesses to access discounts for our staff. Pay it forward: Pedestrian Group’s charity and community program leverages our unique set of skills to help raise funds and awareness for issues affecting Aussie youth.

Our Commitment to Diversity and Inclusion:

We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives.

Should you require any adjustments to the recruitment process, please advise us when you apply

Disclaimer:  We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

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