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Audience Growth Strategist

2 months ago

Surry Hills, New South Wales, Australia Nine Entertainment Full time
Job Summary

We are seeking a highly skilled Audience Growth Strategist to join our team at Nine Entertainment. As a key member of our Editorial team, you will be responsible for developing and implementing a comprehensive digital strategy to increase audience engagement and drive traffic to our website.

Key Responsibilities
  • Collaborate with the Head of Editorial and senior editors to design and execute audience growth strategies across search engine optimization (SEO), social media, and email marketing (eDM)
  • Work closely with writers and producers to integrate SEO and social media best practices into their workflows
  • Develop and implement data-driven solutions to share insights and analytics across the organization
  • Proactively identify and recommend effective solutions to enhance SEO, social media, and eDM strategies
Requirements
  • Demonstrated experience in executing SEO, social media, and/or eDM content strategies that increase traffic and grow audience size
  • Strong understanding of standard data and publishing tools (e.g., Google Search Console, Google Analytics, SEMrush, Supermetrics, Buffer, Later)
  • Editorial mindset with a deep understanding of how data informs publishing decisions
  • Foundational SEO knowledge, including search intent, keyword research, and on-page optimization, as well as a working understanding of Top Stories, News, and Discover
  • Data analysis skills to consistently review content performance, traffic, and rankings
Desirable Qualifications
  • Experience in researching keywords and user search behavior to inform content creation
  • Experience in publishing and/or a newsroom environment
  • Foundational understanding of technical SEO
What We Offer
  • Opportunities for professional growth and development
  • A dynamic and supportive work environment
  • Recognition and rewards for outstanding performance
  • Flexible working arrangements and a focus on work-life balance
Our Commitment to Diversity and Inclusion

We are committed to creating a safe, respectful, and inclusive workplace that values diversity and promotes equal opportunities for all employees. We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and individuals from diverse backgrounds and cultures.