Head of Brand, Vogue

3 months ago

Surry Hills, Australia News Corp Australia Full time

**What is the role?**

This editor will work directly with the audience growth manager, digital director and the editorial director of Vogue to drive audience growth on a daily basis.

The role requires an understanding of how News Prestige titles’ broad interests in luxury, style and beyond lend themselves to engaging product recommendation stories, and will be able to develop fresh ideas, focus on SEO best practices, and imbue pieces with both voice and expertise. A mix between daily writing and social, platform, video, and strategy management, this role is a mid-level role in an exciting and fast-paced industry. You are particularly enthusiastic about culture and style, with knowledge of both the fashion and e-tail landscape.

**Primary Responsibilities**:

- Creating audience-driving, e-commerce and subscriber-acquiring content to Vogue to a high standard each day
- Working with the editorial director, audience growth manager and digital director to implement relevant editorial, social and SEO strategies on the site
- Managing our overall video strategy and leading our video producer with brainstorming, budgets and feedback
- Being the eyes and ears for Vogue, working closely with the editorial director and relevant digital writers to implement daily editorial content and social
- Ideate and manage the implementation of commercial campaigns across the brand
- Oversee tone, vision and the overall Vogue brand
- Managing the posting and growth of Facebook, Instagram, eDMs, Pinterest, LinkedIn, Youtube and TikTok
- Supporting commercial and sales team to implement client needs and paid advertorials
- Leading video content creation, including liaising and ideating with the production team when required
- Liaising with sibling site leads around the world
- Managing external inquiries on content, including pitches and exclusives from PR, contributors
- Representing and supporting Vogue at both branded and client events with editorial articles, social support and/or attendance
- Managing digital contributors' budgets, including ideation and being the point of contact for any questions with the assistance of the audience growth manager

**Who are you?**
- A detail-oriented writer: experience in e-commerce and SEO-specific writing is desirable, with a solid understanding of the digital best practice
- At least 4 years of experience in the digital media space, ideally with recent exposure to a strategy-based role or management experience
- A university degree in communications, journalism or digital media would be strongly preferred
- The ability to nurture junior digital writers and work across a large cross-brand team
- Experience and an understanding of the local and international men’s fashion and culture space
- Experienced social media expertise. You’re across ever-changing cultural trends and news from major social media outlets
- Experience in delivering commercial campaigns through an editorial lens

**What’s in it for you?**
- ** Exclusively ours** - Access to publications and products from across the News Corp family
- ** Health & wellbeing**:

- Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
- ** Time off**:

- News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
- ** Helping you grow** - Development opportunities (including diversity and inclusion -focused education series) and recognition
- ** Financial well-being** - Support in making the most of your money
- ** Perks & discounts** - Exclusive offers across a range of products and services
- ** Giving back** - Make a difference in our communities.
- ** Inclusive workplace benefits & facilities** - join an employee resource group, get access to multi-faith quiet rooms or utilise our parent's rooms

**Who are we?**

News Corp Australia is the nation’s most influential media organisation, operating more than 150 household-name brands across print, digital and multimedia. We lead the way in travel, fashion, food, health, homes and lifestyle, and we are the largest publisher across print and digital, reaching more than 16 million Australians each month.

**What’s next?**
- Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal_

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