Senior Marketing Manager

4 weeks ago

Sydney, Australia HCF - Brand, Marketing & Corporate Affair Full time

About HCF

As Australia’s largest not-for-profit health fund, HCF is dedicated to Uncommon Care, which means prioritising people over profit and delivering exceptional member experiences. We aim to transform healthcare by making it understandable, affordable, and high-quality. We’re more than just a health fund; we provide comprehensive health and wellness protection while continuously seeking innovative ways to offer peace of mind and safeguard our members.

About the role:

The Senior Marketing Manager is responsible to lead the development, implementation and optimisation of marketing strategies and associated initiatives across a broad portfolio. Driving the team to execute and deliver performance through impactful advertising campaigns and initiatives through fully integrated marketing campaigns to meet growth and product divisional objectives.

As a senior member of the marketing team, you will lead a growing team of managers and specialists incorporating market intelligence gathered regarding consumer, media and competitive insights and trends. 

Main responsibilities include:

  • Lead the development and manage the execution of marketing plans across a diverse portfolio  using data driven insights, sound logic, rationale and supporting data to build long term brand equity, generate enquiry and drive profitable sales growth.
  • Redefine, optimise and report on marketing activities and materials, including advertising, partnerships, local area marketing, creative, search, digital marketing, and general marketing as required.
  • Lead, coach and develop all direct reports in understanding, shaping and implementing the marketing strategy whilst ensuring they remain focused on achieving their personal development plan.
  • Ensure brand and risk & compliance of all marketing initiatives.
  • Manage the post implementation analysis/review to enable understanding of communication program effectiveness.
  • Ensure HCF’s internal stakeholders are involved in projects enabling regular and appropriate feedback on material and campaigns.
  • Oversee the preparation of annual marketing budgets and be accountable for the efficient and effective spend of marketing funds across assigned strategic campaigns/projects.
  • Produce marketing activities and materials as required on time, meeting corporate standards for brand, design and writing.
  • Initiate and maintain regular communication with key business units regarding promotion and/or communication activities.
  • End-to-end campaign management ensuring it’s completed accurately, on time and on budget

Role requirements:

  • Tertiary qualifications in communications or advertising/marketing or related field
  • Strong background in marketing, campaign and media planning, creative production processes across offline and online.
  • Prior experience in leading a developing a team
  • Demonstrated strategic agility with the ability to take a vison and make it happen
  • A creative mindset and a desire to disrupt and deliver at speed
  • Well-developed project management skills and a track record of delivery
  • 10 or more years of experience in a senior marketing role, or agency management experience.
  • Strong attention to detail, with the ability to nuance messaging of complex topics for different audiences.
  • Results driven, you are a champion of the brand working cross-functionally on all growth initiatives to bring our experience and expertise together ensuring excellence in the development and execution of our brand and communication plans. 
  • Exceptional relationship-building and influencing skills.
  • Ability to interact effectively and build strong relationships with peers, Managers and Heads of Business Units
  • Be a good problem solver, with passion for technology and innovation.

Desirable

  • Background in Health Insurance

Culture & Benefits

Purpose-driven passion
At HCF, we’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.

Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:

  • 50% subsidy on HCF hospital and/or extras cover
  • 18 weeks of parental leave for all new parents
  • Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
  • Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.

Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.

Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.

Next steps

If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – vacancy@hcf.com.au to discuss.

We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.

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