CRM Account Director

3 weeks ago

Southbank, Australia Team One Full time

Job Description

:

As an Account Director/Senior Account Director specialising in Customer Relationship Management (CRM) , you will be responsible for leading strategic CRM initiatives and driving client satisfaction during a 3-month freelance engagement.

You will work closely with our team and clients to develop and implement tailored CRM strategies, ensuring the successful delivery of projects within the designated timeframe and reporting into Head of CRM and Digital.

Key Responsibilities:


Client Management

Serve as the primary point of contact to our CRM and partly digital clients, building strong relationships and understanding their unique needs. Collaborate with clients to define project objectives, scope, and deliverables for project initiatives. Proactively address client concerns and provide regular updates on project progress.

Strategic Planning

Lead the development of comprehensive CRM, CX & digital strategies aligned with client objectives and industry best practices in cooperation with our CX strategy lead. Identify opportunities for process optimisation and revenue growth through effective CRM implementation. Develop project timelines and milestones, ensuring timely delivery of all project deliverables.

Team Leadership and Management

Provide leadership and guidance to a team of CRM specialists, ensuring alignment with project objectives and client expectations. Delegate tasks and responsibilities effectively, leveraging team members' strengths to maximise project outcomes. Align regularly with the wider agency team on 360 projects including campaign and social.

Project Execution

Oversee the execution of CRM projects, including requirements gathering, solution design, implementation, and testing. Coordinate with cross-functional teams (e.g., marketing, sales, IT) to ensure seamless integration of CRM initiatives with existing processes. Monitor project progress, identify risks, and implement mitigation strategies to ensure successful project completion.

Reporting and Analysis

Generate regular reports on project status, performance metrics, and key insights for clients and internal stakeholders. Conduct data analysis to evaluate the effectiveness of CRM strategies and identify areas for improvement. Provide recommendations for optimization based on data-driven insights and industry trends.

Qualifications

Bachelor’s degree in marketing, or related expertise in advertising. Minimum of 8 years of experience in advertising with most of the time spend in CRM consulting, account management, or related roles. Proven track record of successfully leading CRM initiatives and driving business results. Deep understanding of CRM principles, methodologies, data and Salesforce MC and CRM. Experience with loyalty programs will be of benefit. Strong communication and interpersonal skills, with the ability to collaborate effectively with clients and internal teams. Self-motivated and able to thrive in a fast-paced, deadline-driven environment.

What we’ll offer you

Be a part of the Publicis Groupe family, one of the world’s most progressive and dynamic modern communications businesses enjoying all the perks that come with our network offering: 

A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing Access to our Global AI Platform, Marcel , connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes A culture of open feedback and support to reach your goals through our Career Conversations program A committed Diversity, Equality and Inclusion strategy driven through our Viva Women , Égalité, enABLE and Embrace (reconciliation action plan) programs Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits Access to counsellors, psychologists and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs

If you are a skilled Account Director or Senior Account Director with expertise in CRM and are available for a 3-month freelance engagement, we are keen to hear from you. 

If you don’t tick every box in this ad, please don’t rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions. 

Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way. 

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via- your personal information will be kept confidential.

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