Product Marketer

1 week ago

Sydney, New South Wales, Australia Skyfii Full time

Product, Senior Product Marketer

Sydney, APAC

Skyfii helps marketing, operations, IT, and research teams measure, predict, and influence customer behavior across the physical and digital world. Skyfii's cloud-based software platform, called Skyfii IO, helps venues visualize trends from digital and physical data in a single system of record. Bolstered by the stability and transparency that come from being a public company, Skyfii (ASX:SKF) aims to responsibly use technology to positively affect relationships between people and the places they visit.

Job Title:
Senior Product Marketer

Skyfii is seeking a dynamic Senior Product Marketing Manager to join its growing marketing team. This person will help drive the positioning and go-to-market of Skyfii's products & services, through to the enablement of sales teams and deployment of demand generation campaigns.

Key Responsibilities
- Develop the positioning and messaging for Skyfii's product and services portfolio
- Manage go-to-markets of new products and capabilities, leading cross-functional teams toward coordinated, successful launches.
- Manage GTM initiatives and relevant relationships with Skyfii's technology partners.
- Support sales channels with compelling collateral (e.g. solution descriptions, one-pagers, competitive analyses and kill sheets, customer success stories, PPT decks) as well as related web content.
- Work with product and R&D teams to identify new marketing opportunities, exploiting Skyfii's suite of products & services to cut through into new segments.
- Help design Skyfii's customer lifecycle strategy to improve customer retention and & cross-sell
- Understand the competitive landscape — be an expert on our competition and how they are positioned.
- Communicate both internally and externally to promote the story of our brand and product
- Lead additional strategic initiatives for the company as needs arise.

What we will like about you:

- A passion for ArtIficial Intelligence and Data
- Relevant domain and industry experience in Product Marketing.
- Enthusiastic attitude with passion for making an impact and gaining more responsibility.
- Superior writing skills and track record of producing high-quality marketing content.
- Proven ability to manage multiple simultaneous projects and prioritize effectively.
- Strong interpersonal skills and ability to collaborate cross-functionally.
- Entrepreneurial drive: a "builder" who thrives in a fast-paced, high-growth environment.
- Well-founded knowledge of marketing analytics, demonstrated through an ability to interpret data, compile and present findings to varying audiences.
- In-depth knowledge of AI, Martech, CDP / CRM and BI technologies
- Have team lead or management experience
- Experience with PM tools, e.g. Monday, Wrike, Jira, Trello etc
- Have experience or interest in start-up environments

You must have:

- 7+ years of commercial experience
- Minimum of a Bachelor degree in Marketing or relevant technical discipline.

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