Product Marketing Opportunity

2 weeks ago

Sydney, New South Wales, Australia beBeeProductMarketing Full time
Unlock Your Potential as a Product Marketing Specialist

This is an exciting opportunity to join our team and play a critical role in developing compelling value propositions, customer narratives and product content.

You will work closely with our Marketing, Product, Partnerships and Sales functions to identify and deliver on product marketing needs across the organisation.

  • Create high-quality, segment-specific product content (e.g., blogs, videos, web copy) with internal/external partners.
  • Manage and maintain a library of product marketing content, ensuring accuracy and compliance.
  • Track and optimise content performance using analytics tools; inform strategies across the buyer journey.
  • Cross-functionally collaborate with Product, Sales, Partnerships, and Marketing to deliver GTM assets.
  • Develop deep knowledge of customers, competitors, and products to shape content and messaging.
  • Conduct customer research to test product-market fit, value props, and messaging.
  • Lead GTM activities for product/feature launches, including CVP and messaging development.
  • Map and optimise product messaging across the buyer journey.
About the Role

We are seeking a highly motivated and experienced Product Marketing Specialist to join our team. You will be responsible for developing and executing a comprehensive product marketing strategy that drives awareness, engagement and conversion.

Your key responsibilities will include:

  • Developing and implementing a product marketing plan that aligns with business objectives.
  • Creating and managing all product marketing content, including product sheets, case studies and thought leadership pieces.
  • Collaborating with cross-functional teams to ensure consistency and alignment across all marketing channels.
  • Analysing market trends and competitor activity to inform product marketing decisions.
  • Managing and maintaining relationships with external partners and vendors.
What We Offer

We offer a dynamic and supportive work environment, competitive salary and benefits package, and opportunities for professional growth and development.

We are committed to diversity, equity and inclusion, and welcome applications from candidates from diverse backgrounds.

If you are a highly motivated and experienced product marketer looking for a new challenge, we encourage you to apply.

Requirements

To be successful in this role, you will need:

  • A bachelor's degree in marketing or a related field.
  • Proven experience in product marketing, preferably in a tech or SaaS company.
  • Excellent communication and project management skills.
  • Ability to work independently and collaboratively as part of a team.
  • Strong analytical and problem-solving skills.
How to Apply

To apply for this position, please submit your resume and a cover letter outlining your experience and qualifications.

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