Product Marketing Specialist

1 week ago

Sydney, New South Wales, Australia Sharp & Carter Full time

Hands on collaborative product marketing role with growth opportunities
- Work with a highly engaging fun driven, passionate, motivated team in Marketing
- Create engaging, relevant & meaningful experiences l City location l 95-105K +

**_About the role_**:

- Reporting to the Product Marketing Manager, APAC & CA, you will work alongside our global Marketing and Product teams as well as Lifecycle, Brand, Digital and Distribution teams. This opportunity will allow you to shape our CMC Markets Product Marketing strategy for Trading across the Asia Pacific & Canadian markets._
- You will be an outstanding communicator, cross-functional collaborator and passionate about helping clients understand the value of CMC Market's platforms, products and services._
- You will demonstrate a passion for solving customer problems and communicating the value that products deliver to users. You will exhibit excellent analytical and product positioning skills, thrive in a fast-paced environment and drive impact across teams._

**_Key responsibilities:_**:

- _Work closely with the Product Marketing Manager to assist in the delivery of the companies product marketing strategy and roadmap for CFDs (Contracts for difference) across APAC & CA_
- _Partner with cross-functional teams to develop and execute regional product campaigns and initiatives to drive growth and adoption of products and services_
- _Drive cross-functional alignment with key business units such as Sales, Legal, Compliance and Business Operations in executing streamlined customer-centric product marketing communications._
- _Support the in-house creative team in crafting and delivering compelling messaging that makes the complex simple, resonates with customers and builds a point of difference in market._
- _Lead market research projects, opportunity assessment, competitive analysis, and customer feedback initiatives_
- _Identify opportunities to segment clients and deliver highly personalised product-led communications to the right person, at the right time with data-driven insights._
- _Collaborate effectively with the Lifecycle, Digital and Brand teams in conducting regular experimentation and testing to assess the effectiveness of our product messaging and optimise campaign performance across channels._

**_What you need to be successful_**
- _2-3+ years in a Product Marketing role or working collaboratively with Product teams_
- _Experience marketing highly technical and niche products_
- _Tertiary qualification in Marketing, Business IT, or a related field of study_
- _Deep understanding of Lifecycle, direct response and brand channels_
- _Experience with Marketing Analytics and Project Management tools like Google Analytics and JIRA._

**_Additional Benefits_**
- _Attractive salary and other benefits_
- _Work with a global leader in marketing with huge potential of growth_
- _Collaborative, warm and nurturing team work environment_
- _Convenient Sydney CBD location_
- _

**_About the Client_**
- _
- Global leader in share investing and CFD (Contracts for difference) trading. Over 1.2 million clients make 33 million trades with us every year. Our vision is to provide the ultimate trading experience, and we do not plan to slow down._
- That's why we're looking for a results-orientated Product Marketing Specialist to support our rapidly evolving product roadmap and product marketing initiatives across Australia, New Zealand, Singapore, and Canada. Ready to break ground?_

**_How to Apply_**
- _

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