Marketing Manager

Overview
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Join Us in Shaping the Gold Coast's Story
At Experience Gold Coast, we're on a mission to position the Gold Coast as the lifestyle capital of the world. We play a pivotal role in supercharging the city's visitor economy by unlocking bold outcomes across tourism, events, arts & culture, and education. We believe in inspiring innovation, acting boldly, and doing work that creates real impact for our city and its people.
Our marketing team is growing We have been tasked with amplifying our storytelling of our city's most unforgettable experiences. In pursuit of our mission, Experience Gold Coast is seeking an experienced Marketing Manager, Media with a strong focus on ecommerce performance to lead our integrated media strategies across digital and traditional channels, ensuring our campaigns not only inspire audiences but deliver measurable results for the visitor economy.
In this newly created role, you will manage significant budgets, partner with top tier agencies, and drive campaigns that focussed on the performance of conversion outcomes like ticket sales, visitor engagement, and ecommerce growth, balanced with brand awareness and consideration outcomes.
What you'll do
Lead the development of integrated brand and ecommerce-focused media strategies that align with EGC's brand, destination, and commercial objectives.
Translate broader business goals into actionable media plans across paid search, social, programmatic, display, video, OOH, TV, radio, print, and more.
Manage day-to-day relationships with media buying, SEO, analytics, and creative agencies to deliver ecommerce and destination brand campaigns on time, on budget, and with tactical agility.
Oversee campaign implementation and optimisation with a strong emphasis on ecommerce and destination consideration performance, using real-time data, audience insights, and creative testing.
Stay ahead of media trends, platform innovations, and consumer behaviours to ensure campaigns remain fresh and effective.
Collaborate across tourism, events, arts, and education sectors to ensure strategies support objectives while being understood, endorsed, and seamlessly integrated.
Lead and mentor a Digital Performance Manager, fostering a culture of collaboration, curiosity, and continuous improvement.
What you'll bring
5+ years' experience delivering integrated media campaigns across digital and traditional channels, with a strong track record of ecommerce performance.
Proven ability to manage large budgets and optimise multi-channel investment for maximum ROI.
Strong data literacy and experience with analytics platforms, programmatic advertising, and campaign optimisation.
A track record of collaborating with creative, media, SEO, and analytics partners to deliver insight-driven campaigns.
Exceptional organisational skills to juggle multiple campaigns while maintaining quality and results.
Why Join Us?
Here at EGC, our staff enjoy a range of staff benefits including the following:
4 days of Empowerment Timeper year – to focus on personal growth and wellbeing
Sonder– our team member care system
Access to Learning Lab– with up to 1,000 development courses
Discounts on food & beverageat the HOTA precinct (HOTA Café, The Exhibitionist, and Palette Restaurant)
Discounted ticketsto cinema, events, and activities
How to Apply
If you're a media strategist who thrives on combining creativity, data, and commercial acumen to deliver real-world results, we'd love to hear from you.
To apply, please submit a brief covering letter along with your resume.
Experience Gold Coast values diversity and inclusion. We are dedicated to providing equitable employment opportunities and welcome applications from individuals of all cultures, genders, ages, Australia's First Nations Peoples, LGBTIQ+ communities, and people with disabilities.
Closing Date:
4pm 24 September 2025
Application Questions
Your application will include the following questions:
Which of the following statements best describes your right to work in Australia?
How many years' experience do you have as a marketing manager?
What's your expected annual base salary?
How much notice are you required to give your current employer?
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