Marketing Manager

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The Hadrill Group is a powerhouse in the Australian hair industry, encompassing three industry-leading brands: Emilly Hadrill Hair & Extensions, Australia's most prestigious hair extension salons; Jadore Hair Supplies, the trusted choice for premium hair extensions and professional tools; and Hadrill Hair, our premium global hair extension brand.

Founded by Emilly, with an obsession with quality products, our portfolio has become the go-to for Australia's top stylists, celebrities, and clients who demand the best. If you want to join an incredible founder led team and make a tangible impact on a rapidly growing group of brands, look no further.

The Opportunity

As the Marketing Manager, you will play a pivotal role in shaping the overarching brand and marketing strategy for the entire Hadrill portfolio. This is a unique opportunity to steer the growth of three distinct but complementary brands. You will be responsible for developing our brand identities, building a cohesive marketing calendar, and driving our performance strategy across all organic, paid, and CRM channels on both a national and global scale.

Key Responsibilities Of The Role:

Marketing Calendar & Budget Management

Develop, manage, and execute a unified marketing calendar that supports the strategic goals of all three brands, ensuring timely roll-out of campaigns, product launches, and salon promotions.

Set, track, and optimise the marketing budget, ensuring all activities deliver a strong ROI and align with financial targets.

Lead the go-to-market strategy for all new initiatives, ensuring seamless alignment between product development, salon operations, and marketing.

Track and report on the performance of all marketing campaigns (paid, email, organic social), analysing key metrics against KPIs to inform and refine future strategies.

Strategically manage the content and copywriting across key channels, including Meta, TikTok, and Google Ads, tailoring campaigns for our distinct B2B and B2C audiences.

Work with our in house digital ads specialist on content strategy and execution for paid ads, organic social, and website assets, ensuring all content is on-brand, premium, and speaks to the correct audience.

Own our paid partnership and influencer strategy, identifying and collaborating with stylists, ambassadors, and creators who align with our premium brand values across domestic and international markets.

Work with the marketing team to build out monthly partnership strategies that foster strong industry relationships and drive high-quality user-generated content.

Lead the strategy and execution of all email marketing campaigns, including audience segmentation (B2B, B2C, Salon Clients), A/B testing, and performance analysis.

Develop and optimise customer lifecycle marketing strategies (e.g., welcome series, post-purchase flows, re-engagement campaigns) to drive conversions and build brand loyalty across the portfolio.

Shoots & Activations Management

Lead the planning and execution of photoshoots, video content days, and brand activations, working closely with our creative team to produce stunning, on-brand assets.

Manage timelines, budgets, and coordination for all creative productions, ensuring the final deliverables meet campaign goals and elevate our brand image.

Manage and mentor the Marketing Coordinator, providing clear direction, constructive feedback, and support for their professional development.

Collaborate closely with the Graphic Designer, salon managers, and product team to ensure brand consistency and strategic alignment across all touchpoints.

What We're Looking For:

4+ years of marketing experience, ideally within the e-commerce, beauty, hair, or fashion industries. (Global or international marketing experience is highly regarded).

Proven experience managing paid advertising channels (Meta, TikTok, Google) or performance agencies, with a deep understanding of how to use data and creative to achieve results.

A strong grasp of key performance metrics, including trade and paid channel metrics such as CAC, MER, and ROAS.

Hands-on experience with end-to-end management of CRM and email marketing platforms (e.g., Klaviyo).

Experience managing content creation with a strong creative eye, the confidence to innovate, and a finger on the pulse of social and industry trends.

Demonstrated success in managing influencer and partnership programs that drive brand awareness and deliver tangible results within budget.

Exceptional analytical and reporting skills, with the ability to translate data into actionable insights that drive strategy.

Why Join Us?

Be a key leader in a fast-growing, dynamic company at the forefront of the Australian hair industry.

A creative and collaborative work culture where your ideas are valued.

Based in our beautiful head office in Burleigh Heads, QLD.

Generous staff discounts across our products and salon services.

The opportunity to make a real impact and grow your career with us.

If you are a strategic, creative, and results-driven marketer ready to take the next step in your career, we would love to hear from you.

To apply, please submit your resume and a cover letter detailing why you are the perfect fit for this role.

Salary match Number of applicants Skills match

Your application will include the following questions:

• Which of the following statements best describes your right to work in Australia?
• How many years' experience do you have as a marketing manager?
• How many years of people management experience do you have?
• Have you worked in a role where you were responsible for budget management & forecasting?
• Are you experienced with copy writing and content creation?
• What's your expected annual base salary?