Digital Optimisation Specialist

1 day ago

Melbourne, Victoria, Australia Agl Energy Full time

Powering Australian Life.

At AGL, we believe energy makes life better. That's why we're passionate about powering the way Australians live, work and move.

Like you, we believe that the world is going through extraordinary challenges. We don't shy away from the tough questions and we consider the answers carefully. We work in partnership with our customers and communities, and take action to shape a better future for all.

As life changes, we join the change, constantly evolving over 185 years. Today we bring all that know-how to transform how Australians produce, share and consume energy. We're investing in new ideas, partnerships and infrastructure - renewing and expanding our portfolio of sources and products to help make them more sustainable, reliable, affordable and useful.

We'll continue to innovate in energy and other essential services to enhance the way Australians live, and to help preserve the world around us for future generations.

Digital Optimisation Specialist - 12-month secondment opportunity

About the Role

As the Digital Optimisation Specialist, you'll drive continuous improvement through A/B testing and optimisation of our digital channels. Focused on digital acquisition, you'll join a growth-oriented team, reporting to the Senior Digital Optimisation & SEO Lead. Collaborating with Product Development and Marketing, you'll deliver consistent initiatives and learn from live experiment performance. With a data-driven approach, you'll work with business and technical stakeholders to provide high-quality customer experiences.

What you'll be doing:- Aid in scaling the Digital Optimisation program across Product Development, implementing a test-and-learn approach, and incorporating best practices, governance, and frameworks within scrum teams.- Utilize Adobe Analytics to provide insights, updates, and results to a wide range of stakeholders for both current and past activities, as needed.- Utilize data-driven insights and research to generate innovative ideas that drive positive outcomes for customers.- Enhance sales and adoption through A/B testing, targeted experiences, and on-site personalization.

About You

What you'll bring to the table:
- Proficient in Adobe Marketing Cloud, specifically Adobe Analytics and Adobe Target, and skilled in using Jira and Confluence for collaboration with internal and external teams.- Experienced in measuring and analysing online user behaviour, conversion data, customer journeys, and funnel analysis to extract valuable insights.- Capable of creating insightful and meaningful PowerPoint presentations and storytelling packs.- Possesses business acumen and skilled at stakeholder management, linking initiatives to business strategy, and demonstrating financial and commercial orientation.- Effective stakeholder management, influencing and collaborating with teams, advocating the Digital Optimisation program through proven methodologies, results, and business value.

Reach out to us if you have any questions: Zoe Danopoulos

Please note - unsolicited resumes from agencies will not be accepted by AGL.

Inclusion at AGL

AGL has a commitment to maintain a diverse workforce, and welcomes the opportunity for applicants to share their lived experiences. We also recognise that some applicants may not wish to disclose, and we respect their decision. To learn more about reasonable adjustments that can be offered throughout the recruitment process, please visit:
AGL is a
_Circle Back Initiative employer - we commit to respond to every applicant_.

Job Family Group:
Information Technology - Internet-Based

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