Digital Optimisation Analyst

5 days ago

Melbourne, Victoria, Australia Latitude Financial Services Full time

As a Digital Optimisation Analyst, you will support the development and execution of omni-channel personalisation strategies to enhance customer experience and drive conversions. You will work closely with the Marketing and Product teams to ensure digital marketing initiatives are optimized across all channels.

In this role, you'll:

- Assist in designing and executing MarTech personalisation strategies to improve user engagement and conversion across multiple channels.
- Collaborate with the Marketing and Product teams to help create seamless customer experiences across digital campaigns and platforms.
- Support the development and tracking of conversion rate optimisation (CRO) strategies to align with company marketing goals.
- Help implement and analyse A/B and multivariate testing to optimise landing pages and key content on the website(s).
- Assist in analysing user behaviour, website performance, and key conversion metrics to uncover insights.
- Use data analytics tools to monitor and report on CRO performance, making recommendations for improvement.
- Help implement and manage personalisation tools, such as Marketing Cloud Personalisation, to better understand user behaviour and support optimisations.

About you:

- 2+ years of experience in conversion rate optimisation (CRO), personalisation, or a related field, with a strong interest in developing these skills further.
- Familiarity with A/B testing, multivariate testing, and data analytics.
- Basic understanding of personalisation platforms like Marketing Cloud Personalisation or Dynamic Yield (or willingness to learn).
- Experience with web analytics tools like Google Analytics or Adobe Analytics to measure and report on website performance.
- Strong communication skills, with the ability to explain data-driven insights to non-technical stakeholders.
- Self-motivated with a passion for enhancing user experience and contributing to business success.
- Ability to work both independently and as part of a collaborative, cross-functional team.

Sound like you? That's a good sign In return for your energy and ideas, we offer a flexible working environment and great compensation. We always support a safe, healthy, engaging, and productive working environment for all employees and workers, whether that be in your home and office, or a combination of both.

We're Latitude, partners in money Latitude may seem like the new kid on the block, but it's taken us almost a hundred years to become an overnight success. Digital payments, cards and loans is what we offer - but what we really are is a platform that helps people shop and live better. Always living and breathing our values. Act Right, Show Care, Be Curious.- Successful applicants will be required to complete a background check (including criminal history and bankruptcy check) prior to commencement of employment. Only open to Australian or New Zealand Permanent Residents or Citizens._

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