Digital Product Optimisation Expert

5 hours ago

Melbourne, Victoria, Australia beBeeDigital Full time $65,000 - $85,000

Job Title:

  • Web Analyst Specialist

Job Description:

We're seeking a Web Analyst to join our team. As a Web Analyst, you'll play a key part in analysing and optimising our websites to deliver engaging digital experiences.

You'll use data to understand user behaviour, uncover opportunities, and recommend enhancements that support marketing objectives and improve the client journey.

Working closely with various teams, you'll be part of a connected team shaping how we show up online.

This is a 6-8 month full-time contract position based in Melbourne.

Key Responsibilities:

  • Collaborate with stakeholders to understand customer needs and preferences.
  • Define product requirements and objectives to manage the product roadmap.
  • Conduct user experience research to identify user needs, pain points, and preferences.
  • Optimise web experience for better user engagement by working closely with development teams.
  • Implement A/B testing and multivariate testing to evaluate the effectiveness of different product features.
  • Monitor and improve website performance, including page load times, mobile responsiveness, and accessibility.
  • Analyse web product performance using analytics tools and prepare reports on product performance, user behaviour, and website traffic.

Required Skills and Qualifications:

Minimum of 2 years' experience in web analytics or product analysis.

Background in marketing with a strong understanding of digital strategies.

Proven success in analysing and optimising web products.

Experience in Financial Services is advantageous.

Bachelor's degree in Marketing, Computer Science, IT, Business, or a related field.

Strong analytical skills for interpreting complex data and providing actionable insights.

Proficiency in web analytics tools like Google Analytics.

Benefits:

This role offers a unique opportunity to work on high-profile projects and develop your skills in web analysis.

Others:

As a Web Analyst, you'll be part of a dynamic team that values collaboration and innovation.

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