Senior Digital Optimisation Specialist

2 weeks ago

Melbourne, Victoria, Australia beBeeDigital Full time $100,000 - $160,000
Job Overview

Treasury Wine Estates is a global wine company driven by its purpose to Boldly Cultivate Value. Our teams are empowered to be their best, leading us to make bigger and bolder decisions.

The Website Experience Manager role involves optimising user journeys and ensuring seamless accessibility, usability, and branding across our global websites. This position leads campaign and promotion setup, testing, and execution, as well as driving website optimisation initiatives including SEO, CRO, and A/B testing.

This role collaborates with Marketing, eCommerce, and IT to deliver features, reports, and new digital solutions. The Website Experience Manager oversees multi-language translation and localisation to deliver a premium global experience and manages an experienced team of three.

About the Role
  • You will be a digital specialist with proven experience in managing eCommerce platforms and leading website optimisation across global markets.
  • You will bring both technical know-how and commercial acumen to deliver engaging, high-performing online experiences.

Key qualifications include a proven track record in managing global websites across multiple regions and languages, hands-on experience with Salesforce Commerce Cloud, Shopify, GA4, and Power BI, and skills in A/B testing, CRO, SEO best practice, and technical web fundamentals (HTML/CSS).

About You

We require strong project management and collaboration skills, with experience leading teams, and clear communication skills to translate complex digital topics for diverse audiences.

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