Digital Marketing Manager

Want to do the best work of your life? With 24 million customers in 6 countries, make your mark at Europe's leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.

We're Sky, Europe's biggest entertainment brand. Think top-quality shows. Breaking news. Innovative tech. Must-have products. Careers here mean the freedom and support that can make an impact - pushing boundaries, creating solutions, hitting targets. And as part of our close-knit team, you'll enjoy plenty of benefits. Plus, experiences you'll only find at Sky.

You'll join us at our most exciting time as we embark in a big digital transformation journey that will see us rising even further to an elite digital enterprise

What you'll do:
You'll joining the Digital be team where we plan and deliver outstanding integrated marketing campaigns alongside our agency and media partners. Our team looks after all digital activity including Programmatic Display and Video, Paid Social, Paid Search, SEO as well as Creative Planning.

In your role as Digital Marketing Manager, you will:

- Lead the display, video and paid social plans to existing customers: from planning through to media and creative delivery and post-campaign analysis
- Develop and deliver effective and best in class digital marketing plans, working collaboratively with various in house and external partners to achieve agreed critical metrics
- Deliver commercial targets set out for your activity and always keep sight of important metrics
- Develop the digital marketing creative strategy to ensure our advertising compliments the planned media activity, aligns with other RTMs and adheres to digital best-practice
- Responsible for customer audience segmentation and targeting by product, supporting the development of a single customer product recommendation engine and personalisation
- Develop test and learn plans and excel innovation and standard process across all areas of our activity, balancing the need for innovation vs focusing on achieving the important metrics
- Adopt opportunities to work on projects that contribute to channel and team goals
- Lead and handle the finance administration and run quarterly budgets, raising and reconciling quarterly purchase requests where required
- Liaise with the e-commerce team to influence and stay on top of the best customer sales journeys, conversion optimisation and building of tailored pages where necessary
- Be an advocate for the channel, staying on the pulse of industry trends and helping the wider teams to understand the channel's contribution, dependencies and opportunities

What you'll bring:

- Marketing professional with role relevant experience; a comprehensive knowledge and interest in digital marketing is critical
- A good eye to deliver best-in-class digital marketing creative
- Experience working closely with media and creative agencies as well as multiple internal partners
- Great communication skills that motivates others - verbal, written and presentation
- Good attention to detail and proficient with Excel; be analytically minded and able to work with large data sets to extract useful insights
- Good commercial foresight and ability to work in a fast-paced trading driven environment
- A resilient nature to adapt to changing business needs, whilst maintaining a positive attitude
- Excellent organisation and time management skills with the proven ability to lead and deliver multiple campaigns or projects, as well as managing partner expectations

Team Overview

DC Labs is Sky's Centre of Excellence for everything Digital and one of the top in the country. Here, we strive to build the best digital experience for our customers whether through testing and optimising online journeys on our website and app or through our ground-breaking digital marketing.

The Rewards:
There's a reason people can't stop talking about #LifeAtSky. Our great range of rewards really are something special, here are just a few:

- Sky Q, for the TV you love all in one place
- A generous pension package
- Private healthcare
- Discounted mobile and broadband
- Access a wide range of exclusive Sky VIP rewards and experiences

How you'll work:
We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home.

We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process.

Your office base:
Osterley:
Our Osterley Campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations. There's also plenty of bike shelters and showers.

On campus, you'll find 13 subsidised restaurants, cafes, and a Waitrose.