Growth Marketing Manager

1 week ago

Melbourne, Victoria, Australia Australian Venue Co. Full time

**Job no**: 524966
**Work type**: Salaried
**Location**: Melbourne - CBD
**Categories**: Marketing

At **Australian Venue Co.**, our marketing team is driven by one mission: to support our venues in delivering world-class customer experiences while driving organic revenue growth. With over 200+ venues across Australia and New Zealand, we're on the lookout for a **Growth Marketing Manager** to lead the charge in unlocking commercial potential across our newest acquisitions.

**About the Role**
As Growth Marketing Manager, you'll play a pivotal role in the strategic marketing integration of newly acquired venues into the AVC portfolio. You'll work across a dedicated patch of venues throughout Australia and New Zealand, ensuring each one hits the ground running—fast.

From day 30 to day 150 post-acquisition, you'll diagnose performance gaps, execute high-impact acquisition and activation campaigns, and drive uplift across all marketing touchpoints. Your ultimate goal? Help new venues achieve commercial momentum, brand alignment, and long-term sustainability—at speed.

**What You'll Do**
- Lead the marketing lifecycle from **Acquire Turnaround Grow** across new venues
- Build and deliver data-led marketing strategies aligned to commercial targets
- Execute campaigns that drive foot traffic, revenue growth, and customer engagement
- Use business intelligence tools (DOMO, Power BI) to extract insights, spot trends, and inform strategy
- Act as a marketing partner to venue managers, supporting their growth journey through hands-on advice and execution
- Influence internal stakeholders including Operations GMs, State Managers, and central teams to align marketing with broader business objectives

**What We're Looking For**
- 5+ years' experience in growth, brand, or performance marketing with proven success in turnaround or integration environments
- Strong commercial acumen and a sharp understanding of how marketing drives business outcomes
- Exceptional communication and storytelling skills—you know how to win hearts and shift mindsets
- Deep knowledge of digital marketing platforms (Meta, Google, CRM, CMS, etc.)
- Experience working with BI tools (DOMO, Power BI) and translating data into strategic action
- Hospitality or multi-site experience highly desirable
- Tertiary qualifications in marketing, business, or a related field

**You'll Thrive in This Role If You Are**:

- Strategic and hands-on, with a love for diagnosing problems and driving real change
- Comfortable in a fast-paced, ever-changing environment
- A strong collaborator with the ability to influence and inspire others
- A confident project manager, balancing multiple priorities across markets and stakeholders

**Why AVC?**
- Be part of a passionate, collaborative marketing team that celebrates creativity and results
- Enjoy real ownership and autonomy in a role that directly impacts business success
- Career development opportunities in one of the fastest-growing hospitality groups in the region
- Office based in Melbourne CBD + flexibility to travel interstate/NZ as needed
- Staff discounts across 200+ iconic pubs, bars & venues

**Advertised**: 16 Jul 2025 AUS Eastern Standard Time
**Applications close**: 30 Jul 2025 AUS Eastern Standard Time

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