Growth Marketing Manager

Apply now Job no: 524966
Work type: Salaried
Location: Melbourne - CBD
Categories: Marketing

At Australian Venue Co., our marketing team is driven by one mission: to support our venues in delivering world-class customer experiences while driving organic revenue growth. With over 200+ venues across Australia and New Zealand, we're on the lookout for a Marketing Manager to lead the charge in unlocking commercial potential across newly acquired pubs and bars.

As Marketing Manager, you'll play a pivotal role in the strategic marketing integration of newly acquired venues into the AVC portfolio. You'll work across a dedicated patch of venues throughout Australia and New Zealand, ensuring each one hits the ground running—fast. This is an exciting, hands on role that plays an important role in learning more about the newly acquired venues, working with the teams on the ground to understand the business before formulating strategic recommendations and creative ideas to drive revenue growth.

You will diagnose performance gaps, execute high-impact campaigns, and drive uplift across all marketing touchpoints. Your ultimate goal? Help new venues achieve commercial momentum, brand alignment, and long-term sustainability—at speed.

What You'll Do

• Lead the marketing lifecycle from Acquire → Turnaround → Grow across new venues
• Build and deliver data-led marketing strategies aligned to commercial targets
• Execute campaigns that drive foot traffic, revenue growth, and customer engagement
• Use business intelligence tools (DOMO, Power BI) to extract insights, spot trends, and inform strategy
• Act as a marketing partner to venue managers, supporting their growth journey through hands-on advice and execution
• Influence internal stakeholders including Operations GMs, State Managers, and central teams to align marketing with broader business objectives
• Apply retention, CRM, and database strategies to maximise lifetime value

What We're Looking For

• 5+ years' experience in growth, brand, or performance marketing with proven success in turnaround or integration environments
• Strong commercial acumen and a sharp understanding of how marketing drives business outcomes
• Exceptional communication and storytelling skills—you know how to win hearts and shift mindsets
• Deep knowledge of digital marketing platforms (Meta, Google, CRM, CMS, etc.)
• Experience working with BI tools (DOMO, Power BI) and translating data into strategic action
• Hospitality or multi-site experience highly desirable
• Tertiary qualifications in marketing, business, or a related field

You'll Thrive in This Role If You Are:

• Strategic and hands-on, with a love for diagnosing problems and driving real change
• Comfortable in a fast-paced, ever-changing environment
• A strong collaborator with the ability to influence and inspire others
• A confident project manager, balancing multiple priorities across markets and stakeholders

Why AVC?

• Be part of a passionate, collaborative marketing team that celebrates creativity and results
• Enjoy real ownership and autonomy in a role that directly impacts business success
• Career development opportunities in one of the fastest-growing hospitality groups in the region
• Office based in Melbourne CBD + flexibility to travel interstate/NZ as needed
• Staff discounts across 200+ iconic pubs, bars & venues

Advertised: 25 Aug 2025 AUS Eastern Standard Time
Applications close: 22 Sep 2025 AUS Eastern Standard Time

In the spirit of reconciliation, we acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

We are a place free from discrimination, where everyone belongs. We respect and celebrate the diversity of our communities, including people of all cultural and faith backgrounds, classes, gender or sexual identities, ages and abilities and we are committed to creating a safe and welcoming space for all.