Participation Coordinator

ABOUT US As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite.
Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more.
While our roles may vary, we are all united by a common goal, to progress the game so that everyone can share in its heritage and possibilities.
The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care.
Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.
We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate.
Our game is for everyone, and we strive to be a workplace for everyone.
PURPOSE For many children, their first experience in our game is through participation in AFL Auskick, junior and school football programs.
The core purpose of the Participation Coordinator position is to grow participation through the professional and consistent delivery of these core programs.
Through best-in-class delivery, our Participation Coordinators ensure the highest-quality customer experience across all football and fan engagement programs.
This role is critical to driving participation in the Western Corridor of South-East Queensland (Ipswich and Springfield) and involves working closely with the Brisbane Lions to grow the game of AFL across the region.
This role will not only help us strengthen our current position but will also support the continued growth of our Auskick, Superkick & Schools programs and drive the transition into local community clubs.
The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care.
The AFL undertakes several screening processes to ensure the appropriate protection of children in its care.
Please note, employment in this position is subject to the successful candidate holding a Valid Working with Children Check (blue card) and a satisfactory criminal history record check.
A DAY IN THE LIFE OF Driving participation growth in the region, with a targeted approach to participant recruitment by delivering Auskick, Superkick and other AFL programs in Schools and Clubs.
Increasing the number of Auskick and Superkick centres across the region focused on building relationships with schools Conduct promotional activities to meet participant targets e.g. school assemblies, clinics and other promotional activities Ensure each program is delivered in line with the program curriculum and all participants can participate in a safe, friendly & fun environment Implement transition and retention strategies from AFL Auskick, Superkick and school programs to junior club football Deliver high quality school football competitions and programs Liaise with and influence teachers, schools, and other program stakeholders Organise AFL player visits and fan engagement opportunities Working closely with Junior Community Clubs to build inclusive, sustainable environments and pathways including enhancing player recruitment, retention and transition Leading by example with the input of data into our CRM – Salesforce Contributing to key projects within and outside of core role and supporting and contributing to the success of the broader team OUR IDEAL TEAM MEMBER Well-developed verbal and written communication, interpersonal, presentation skills A fun and enthusiastic nature with a passion for working with children Ability to work autonomously with strong organisation and planning skills Strong organisation and planning skills Proven customer service skills, including negotiation abilities Due to the nature of the sporting industry must be willing to work outside normal business hours from time to time, such as evenings and weekends Demonstrated ability to relate to and engage diverse communities Driver's license to travel across the region as needed Demonstrated knowledge and interest in Australian Football OUR CULTURE Please visit THE PERKS Play The Day Your Way – a flexible approach to your working life My Development – lean into the AFL's My Development program consisting of on-the-job training, coaching and mentoring, and formal learning Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends
Applications Close: 21 September 2025