
Marketing Co-Ordinator
2 weeks ago
Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
Your Role
TikTok's Business Marketing team works with brands of all sizes, empowering them to connect with their audiences by helping them create TikToks, not ads. This includes creative ideation, brand and events strategy, campaigns, design & production of projects related to TikTok For Business, with the ultimate goal of educating, engaging and inspiring clients to bring their brands to life on our platform.
As the Marketing Coordinator for TikTok For Business, you will be equal parts marketer and operations superstar. You will be tasked with supporting the operational excellence of the B2B Marketing team as well as the broader Business Marketing function. This will include creating, embedding and optimising processes; supporting the team on accessing and onboarding with key marcomms tools, platforms and CRMs (inc. Hubspot, Splashthat, Sprinklr and our sales CRM); building out project documentation, managing delivery timelines and supporting budget management.
Within the other part of your role you will support delivery of marketing projects of all sizes from inception to delivery as well as support on paid and owned communication activity. You will be required to take a hands on approach in supporting the execution of a busy calendar of projects, campaigns, communications and experiences; reporting business updates and successes back to the business. As you grow and develop in the role, you will have the opportunity to own projects end-to-end.
You will report in to the Comms and Content Marketing Manager to ensure B2B operational excellence is aligned with wider GBM operations and ways of working.
**Responsibilities**:
**Marketing**:
1. Support the development and execution of world class B2B marketing events, communications and media strategies for AUNZ region, ensuring all marketing plans and activity align with overall business objectives;
2. Support Program Managers with TikTok's tentpole events including RSVP management, internal and external communications, experiential activations, logístical assistance and third party agency management;
3. Support the delivery of projects end-to-end, from strategy to development, execution, optimisation and reporting. Responsibilities could include planning, content development, comms planning, copywriting and proofreading, coordinating logistics, creative development and internal team briefings;
4. Support the development of integrated campaigns, marketing collateral, case studies, e-newsletters, event decks, website and social media comms;
**Operations**:
1. Support the creation of all associated operation documentation and templates from brief to delivery, including project plans, timelines and briefing documents, ensuring proper use of systems and process;
2. Manage internal cross-functional communications for owned projects from kick-off meetings, through ongoing communication of relevant information such as the project approach, deliverables, timing, budget and ongoing updates to the project;
3. Support cross-functional project leads in the delivery of projects and driving collaboration and operational excellence for the B2B Marketing team;
4. Support the rollout and adherence of new systems, tools and processes to support team operations, including the management of the marketing CRM database;
5. Deliver various administrative tasks such as meeting scheduling and coordination, budget reconciliation and end of month reporting, arranging briefing documentation, templates, management of team drives and file structures, call notes and recaps;
6. Lead branded swag management for tentpole events, marketing programs and BAU sales enablement, from strategy planning to execution and day-to-day fulfilment.
**Qualifications**:
Qualifications
1. Degree in Marketing, Communications PR or Business related disciplines; experience within a marketing or tech role a plus;
2. Knowledge of social media platforms and experience managing and creating content for communications channels (ie. TikTok, FB, LI, YT, websites, direct mail etc) including talent, legal and PR approvals, as well as measurement and reporting;
3. Strong organisational, project management and communication skills, with demonstrable experience working cross-
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