E-Commerce Specialist

**Phoenix Leisure Group is the Australian leader in outdoor, travel, lifestyle and adventure brands. With over 30 years' experience in distributing the world's best outdoor brands to the Australian market.**

**Our Business**

The essence of our business is delivering quality outdoor brands to our retailers and customers, across a multitude of categories to provide a full outdoor offering. Our extensive range of outdoor product categories combined with our strong and diversified retailer network and our state-of-the-art distribution centre solidify our position as a market leading supplier of outdoor brands, including BlackWolf, KEEN, Rossignol, Olukai, Eagle Creek, 4F, Sidas and Knog to name a few.

**The Role**

This is a new and exciting position that has come about as a result of significant growth in our E-Commerce channel. Reporting direct to the Head of E-commerce you will be responsible for managing the day-to-day execution of all E-Commerce activities, ensuring the website experience maximizes the presentation of our products and our content. As a critical member of the eCommerce team, you will be responsible for driving sales as the main outcome of your remit. As a function of this you will analyse on-site user behaviour to inform content, work collaboratively with the marketing team on brand and campaign launches and manage the end-to-end product enrichment process.

**Core Responsibilities**
- You will oversee and execute daily operations of E-Commerce sites, ensuring optimal performance and user experience.
- Continuously analyse site performance to enhance conversion rates, customer retention, and revenue.
- Maintain accurate and compelling website content, including product descriptions, images, and pricing.
- Using online analytics tools and market research to identify growth opportunities and trends.
- Develop and execute strategies to increase conversion rates and optimise the E-Commerce user experience for both new and returning customers
- Ensure an on time and efficient delivery of our go to market calendar, ensuring all websites and storefronts are updated on time.
- Monitor E-Commerce performance metrics, including traffic, engagement, and sales, identifying opportunities for improvement through data-driven analysis such as poorly performing pages, regular conversion path drop out points and onsite search.
- Work with Brand and Creative teams to create and update key informational landing pages and product landing pages, including ensuring that marketing campaigns align seamlessly with onsite experience and vice versa.
- Implement E-Commerce merchandising, product presentation, and site navigation optimisation initiatives to enhance usability and maximise sales opportunities
- Ensure all newly created collections adhere to agency provided guidelines for best practice SEO ensuring naming conventions are aligned

**About you**
- 2+ years' experience in a similar position
- Knowledge of Shopify Experience with Personalisation and Merchandising tools, PIMs, and ESP/CRM systems is a bonus.
- Results-driven and commercially minded, with a proactive attention to detail.
- Highly collaborative with the ability to work cross-functionally with multiple teams Highly analytical and data-driven approach to decision making with a strong focus on KPIs and ROI.
- Highly organised with attention to detail and the ability to work autonomously Strong Excel skills, with the ability to work with large datasets and analyse and comment on trends.

**Employee Benefits**
- Incredible company product discounts across all brands.
- Easy and free on-site parking.
- Convenient South-West Sydney location.
- Work in a positive team environment.

**Job Types**: Full-time, Permanent

Pay: From $65,000.00 per year

Schedule:

- Day shift
- Monday to Friday

Work Authorisation:

- Australia (preferred)

Work Location: In person