Sem Manager

1 week ago


Melbourne, Victoria, Australia Iselect Full time

SEM Manager

**About us**:
At iSelect, we're passionate about making Australians' lives easier by saving them time, money, and effort. When it comes to big things, like health cover, car insurance or energy providers, we take on the hard work to make it easier - giving our customers back precious time so they can do more of what they love. With over 20 years' experience, we are a one-stop destination for comparison and purchasing across insurance, utilities and personal finance products. We compare a wide range of brands and our trained comparison experts help customers to compare, select and save more, putting them in control.

We provide consumers with the convenience of an online comparison and the benefit of telephone-based advice and sales across many product areas such as Health Insurance, Car Insurance, Energy, Home Loans, Broadband, and Life Insurance. Our intuitive technology and trained comparison experts help our customers to confidently choose the most suitable product from those available from our range of providers. We operate in a growth-orientated, agile, and progressive environment that fosters innovation and rewards success. Our team members have high levels of empowerment and accountability, which are underpinned by a pragmatic, down-to-earth and relatable approach.

**What you do**:
As a valued member of our performance marketing team, you'll play a pivotal role in managing SEM accounts for various verticals within iSelect. Your primary responsibility will be the day-to-day oversight of SEM activities across platforms such as Google Ads, Bing, and Search Ads 360. You'll leverage your hands-on implementation experience to ensure that accounts are meticulously set up to industry best practices and are continuously optimized to drive the required lead volume, revenue, and ROI targets on a monthly and yearly basis.

Working closely within a team of SEM Managers, each overseeing their respective vertical accounts, you'll contribute to a high-performing, data-driven culture aimed at driving continual improvement and enhancing overall business performance. Your ability to analyse and interpret key data points will be instrumental in identifying areas for optimization and implementing strategies to maximize campaign effectiveness.

**What you need**:

- 10 years + of SEM account management experience
- Experience recently using SA360 - essential
- Experience in businesses where SEM plays a significant role in revenue generation
- Capable of hands-on account management and stakeholder management
- Experience in health, utilities, insurance, or financial services sectors - desirable
- Significant experience in optimizing SEM accounts using offline data sets through upload processes.
- Strong SEM project/task management experience
- Strong familiarity with analytics tools such as Adobe Analytics and Google Analytics.
- Expertise in SEM management tools including Google Ads, Microsoft Ads, Editor and CM360.
- Use of Display and Video tools such as DV360
- Use of project tracking tools such as Jira and Confluence
- Use of Social management tools such as Facebook, TikTok, LinkedIn
- Use of Native management tools such as Microsoft Audience network Outbrain, Taboola
- Use of reporting suites such as Tableau
- Use of Audience Management Tools (Adobe Audience Manager, Salesforce Marketing Cloud)

**What's in it for you**:

- **Hybrid & Flexible Working** - Save time commuting, we have the option to split your time working both in our office and from home. 3 days in our CBD office - Tuesday, Wednesday & Thursday
- **Professional Development -** We encourage ongoing learning and development with free access to the full Linkedin Learning Library, our own in-house learning Academy and regularly run initiatives such as our relationship with 'Juno Adaptive Leaders Program' which enable you to continually upskill
- **Recharge Days -** For the times when you just need to take a break, we offer three extra days to use at your discretion (yes, in addition to your 20 days Annual Leave
- **Referral Bonus -** Earn yourself an extra $1500 by referring another superstar to join our team
- **Salary packaging** - we can help you to maximise your salary with options such as novated leasing.
- **Paid Parental Leave** (for both primary & secondary caregiver) and a Return to Work Bonus for when you're ready to come back.
- **Income Protection Insurance** - a monthly income replacement benefit (after a waiting period) if you are medically certified as unable to work due to an injury or illness that is not work related.
- **Wellbeing Centre -** Our online platform which provides education, support and tools to help you live a healthier and happier life - find online yoga, cardio & boxing classes, healthy recipes and meditation & mindfulness tools.
- **Employee Assistance Program -** Free access to qualified psychologists and coaches who can assist you with the demands of work and home life.
- **Rewards Platform -** A simple w


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