Digital Retail Manager

2 weeks ago

Melbourne, Victoria, Australia beBeeEcommerce Full time
Job Description

The Australian Open is a premier sporting event that attracts millions of fans worldwide. As Ecommerce Manager, you will play a crucial role in driving the growth of our online store and enhancing the digital customer experience.

You will lead the end-to-end management of the AO online store, ensuring a seamless, engaging, and high-converting shopping experience. This includes developing and executing performance-driven campaigns across SEO, SEM, EDM, and social media to drive traffic, engagement, and conversion.

You will also be responsible for elevating the online shopping experience through UI/UX enhancements, personalization, and data-driven optimizations. Additionally, you will drive the development of new digital retail opportunities, including Marketplace integrations and Click & Collect solutions.

Key Responsibilities
  • Ecommerce Strategy & Growth: Lead the end-to-end management of the AO online store, ensuring a seamless, engaging, and high-converting shopping experience.
  • Merchandising & Buying: Work with cross-functional teams on product selection and buying strategy to ensure a commercially successful collection that resonates with customers.
  • Digital Marketing & Customer Acquisition: Develop and execute performance-driven campaigns across SEO, SEM, EDM, and social media to drive traffic, engagement, and conversion.
  • Customer Experience & Innovation: Elevate the online shopping experience through UI/UX enhancements, personalization, and data-driven optimizations.
  • Marketplace & Omni-Channel Expansion: Drive the development of new digital retail opportunities, including Marketplace integrations and Click & Collect solutions.
Requirements
  • Significant experience in launching, scaling, and managing retail ecommerce businesses, ideally within events or lifestyle brands.
  • Strong commercial acumen, with a proven track record in P&L management, financial analysis, and revenue optimization.
  • Strategic influencing skills, with the ability to collaborate effectively and gain buy-in from senior stakeholders.
  • Expertise in digital marketing & social media, with hands-on experience in running high-impact SEO, SEM, EDM, and paid social campaigns.
  • Proficiency in Shopify, with a deep understanding of ecommerce platform management and optimisation.
What We Offer
  • Career development with a range of formal education and on-the-job training opportunities.
  • Tickets to the Australian Open, plus Superbox tickets to events at Rod Laver & Melbourne Arena.

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