Commercial Marketing Manager

1 week ago

Australia Employment Hero Full time

Sunshine Coast Airport is expanding with the Coast Not only is Sunshine Coast Airport Australia's first carbon neutral airport, it is also invested in achieving a sustainable future throughout our exciting expansion projects, following the completion of our Runway expansion which will position this region on the world stage in the near future.

Our Commercial Marketing Manager will ideally have demonstrated experience in the following areas:

- Commercial marketing strategy and planning including developing marketing and digital strategies across various commercial areas of businesses, and developing and implementing marketing plans.
- Commercial communication channels and assets including developing, managing and optimising the use of the customer-facing assets (physical signage and available digital channels) from a commercial perspective; identifying opportunities to develop digital presence across digital channels; developing and executing ongoing digital marketing programs; and identifying and developing eCommerce opportunities.
- Commercial research, data and partnerships including developing a Commercial Services Research Program; developing and implementing a commercial customer database; and engaging industry partners on joint funding proposals.

Our Commercial Marketing Manager will ideally have the following qualifications, skills and knowledge:

- Bachelors' Degree or higher qualification in Commerce or Marketing or similar related field.
- Experience in developing integrated marketing communications that include traditional media, digital, search, social and content marketing.
- Demonstrated understanding and delivery of end-to-end marketing campaigns.
- Demonstrated commercial focus and acumen, with advanced budget management skills and experience.
- Experience in using research, data and analytics to inform marketing strategies and commercial planning and being able to engage and influence stakeholders.
- Experience with working with trade/tourism/airline/travel partners on joint commercial activities (desirable)
- Experience in the aviation, airline, property, retail or other consumer sectors (desirable).
- InDesign, Photoshop and video editing skills would be highly regarded.
- Strong knowledge of competitive landscape, B2B and B2C digital marketing tools, channel marketing, and GTM strategies.

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