
Senior Marketing Specialist: Commercial Development
2 weeks ago
Drive commercial success by leading the development and execution of marketing strategies that enhance brand awareness, align with market trends, and improve product offerings.
Key Responsibilities
- Develop and implement a marketing strategy aligned with commercial goals and emerging market trends.
- Evaluate markets and customers to identify new product opportunities and support long-range planning.
- Collaborate closely with leadership to support the commercialisation of new products and projects.
- Lead the development of branding efforts, including refreshing brands, updating websites, and digital strategy.
- Manage marketing campaigns, collateral, events, and communication to build brand awareness.
- Provide competitive insights and quarterly trends reporting to foster market intimacy.
- Collaborate with internal teams on research and IP initiatives for new product development.
- Maintain and monitor the commercial pipeline, ensuring CRM health and conversion rates.
About You
- A science-related degree or background is preferred.
- Minimum 2 years' experience in B2B marketing, product management, or technical sales is required.
- You must be a strategic thinker with hands-on experience in marketing execution and campaign management.
- An understanding of commercialisation, market evaluation, and new product development is essential.
- You should be a confident communicator who enjoys stakeholder engagement, networking, and cross-functional collaboration.
- Experience in the chemical, specialty ingredients, or industrial distribution sector is highly regarded.
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