Marketing Communications Manager

2 weeks ago

Australia Greenstone Financial Services Full time

Grow your Career with Greenstone
The Marketing Communications Manager will manage and coordinate the planning, development and delivery of integrated online/offline marketing communications for their brand. Their main goal is to deliver a seamless brand journey for the customer across all touch points and all advertising mediums, channels and devices. They will also be responsible for coordinating and managing agencies to ensure the business maintains end-to-end accountability for the marketing campaign and the brand.
What are we looking for?
- Tertiary level qualifications (e.g. bachelor degree or higher) in a relevant marketing or business discipline
- A broad range of marketing experience in direct response, preferably in financial services
- Proven highly developed ability to manage large scale marketing campaigns, both ATL and
- BTL
- Proven experience in traditional media channels including the creative development for TV, radio, print and direct mail
- Good understanding of digital marketing with exposure to SEM, SEO, display, video, eDM and social media
- Strong commercial and business acumen with the experience managing creative and production budgets and making independent decisions
- Proven initiative and creativity in a direct marketing environment
- Effectively manage a broad range of internal/external stakeholders and partners including negotiation and relationship management
- Well-developed oral and written communication skills, including copywriting skills

Desirable
- Experience in marketing financial products
- Experience with direct marketing principles

If you have any questions or would like any further information about this
opportunity, please reach out to our Talent Acquisition Team for more
detail.

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