Digital Marketing Specialist

13 hours ago

Darlinghurst, New South Wales, Australia Fulcrum Full time $80,000 - $120,000 per year

We're partnering with a leading global direct-to-consumer brand, trusted by customers worldwide and known for pairing creativity with data-led growth.

Working closely with the marketing and partnerships teams, you'll join as a Partnerships and Digital Marketing Specialist – eCommerce to drive customer acquisition across paid social, search and affiliates. You'll manage partner activity day to day, test new ideas, and build meaningful collaborations with lifestyle brands and communities.

It's a hands-on role that blends creativity with commercial focus - great for someone who enjoys balancing performance, relationships and innovation. You'll work with campaign managers and designers to deliver results, optimise what's working and find new ways to reach audiences as the team continues to grow.

You will be responsible for:

  • Managing end-to-end partnership activity and building relationships across lifestyle, digital, and community channels

  • Running paid social in-house, optimising performance, pacing budgets, and testing creative to improve results

  • Overseeing search and affiliate activity with agency support, ensuring delivery to targets

  • Planning and briefing creative with the design team, keeping content on-brand and high-performing

  • Tracking and reporting performance, keeping budgets, results, and next steps clear for stakeholders

About you:

You've got 3+ years' experience in digital acquisition and partnerships (client-side or agency) and a proven track record of driving measurable acquisition through collaborations. You're confident presenting to partners and negotiating deals, hands-on with paid social and able to coordinate search and affiliate performance across agency and in-house teams. You analyse results, recommend clear next steps, and love testing, learning and iterating quickly. Organised, curious and proactive, you thrive when you can own campaigns and see the impact of your work.

This role is for you if:

  • You think commercially but act creatively.

  • You love partnerships that drive acquisition results.

  • You're hands-on with paid social and confident coordinating agencies across search and affiliates.

  • You're organised, proactive, and happy leading the room.

It's not for you if:

  • You see partnerships as purely brand or PR activity.

  • You prefer rigid processes over building better ones.

  • You need a large team or slow pace to get things done.

What's in it for you

You'll join a global brand with big growth plans and play a key role in driving customer acquisition across paid, search and partnerships. It's a Great Place to Work-certified team that values collaboration, fresh ideas and a supportive culture. You'll enjoy a hybrid setup with three days in the office and two from home, generous wine discounts and partner perks, plus plenty of opportunities to learn, develop and grow your career.

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