Channel Marketing Lead

15 hours ago

Darlinghurst, New South Wales, Australia Prospa NZ Full time $120,000 - $140,000 per year

At Prospa, we exist to unleash the potential of small business. We are building the future of small business and simplifying cashflow by building a leading platform that helps customers make payments, fund growth and reduce admin. Join us

The role

The Channel Marketing Lead is responsible for developing and delivering a comprehensive communication journey for partners—from articulating Prospa's value proposition to personalised, one-on-one messaging that supports every stage of the partner lifecycle. These communications are designed to drive awareness, spark interest, and encourage partners to transact and continue using Prospa's products and services. All communications are crafted to be engaging, creative, and relevant—delivered at the right time, through the right channel.

What you'll be doing
  • Designing lifecycle programs to drive partners to transact and keep transacting with Prospa (using our Martech tool Braze).
  • Developing creative messaging and communication plans to assist Intermediary Channels attract and engage partners.
  • Collaborating with PR Manager on content and trade press engagement.
  • Deliver communication across one-to-one channels such as messaging in the app and portal, push notifications, email, SMS, live chat, and calls. Communication programs are developed in collaboration with other Sales departments to deliver and support business objectives and Product Tribes to deliver product experience objectives.
  • Collaborating with Product teams to optimise the partner experience particularly around automated journeys.
  • Business Lead for the MarTech platform (Braze and Segment) for Partner Experience and being subject matter expert on data flows within these systems.
  • Providing reporting, analysis and recommendations for improvement on campaign activities
What you'll need to succeed
  • 5+ years' experience in marketing, with a focus on CRM and Marketing Automation. Confident user of automation platforms.
  • Experience in Channel Marketing – marketing through Intermediary Channels
  • Strong experience with Salesforce CRM system or similar CRM systems.
  • Experience with working with fast-paced Sales departments and cross-functional collaboration environments
  • Strong analytical and technical skills
  • Excellent written and verbal communication skills
  • Strong execution skills and attention to detail with the ability to juggle multi-projects at once
  • Passionate about driving growth by delivering the best experience to partners
  • Experience delivering projects cross-functionally, ideally with product and sales teams
Don't let a confidence gap get in the way of submitting your application.
What we offer:

As a busy grow getter, our benefits are here to help you be unstoppable in your mission. Whether it's a lofty career goal, investing in your family, saving the planet or simply feeling fulfilled:

  • Growth: There's something for everyone including learning days, a learning allowance, leadership programs, CliftonStrengths workshops, digital learning, and biannual companywide learning weeks.
  • Wellbeing: Think fitness initiatives, seasonal programs (including flu shots, massages, skin checks, wellness classes), additional "Me Days" and access to holistic EAP coaching.
  • Lifestyle: Find your fit with flexible working options, top notch office facilities and diverse remote/ travel work options. You can also purchase additional leave and take up to 18 weeks paid parental leave.
  • Impact: Join a business that cares and is recertified as carbon neutral. And you can tap into volunteer days, our partnership with Kiva and join a range of employee resource groups.
Why Prospa?

We're proud to be a certified Great Place to Work and recognised as a Best Workplace for Women, Best Workplace in Technology, and Best Workplace in Australia. We embrace diversity in people and ideas, fostering a collaborative, inclusive, and respectful environment where we celebrate who you naturally are.

Don't just take our word for it, check out Prospa's culture code to see it for yourself.

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