Digital Content

1 week ago

Darlinghurst, New South Wales, Australia Salon HER Full time $90,000 - $120,000 per year
About Salon HER

Salon HER is not just a salon - it's a cultural space and premium beauty brand located in the heart of Darlinghurst. Known for intuitive colour work, grounded luxury, and industry-leading education, we're a home for transformation, community and creative energy.

Led by Michael Kelly, one of Australia's top colour educators, we fuse traditional salon values with progressive content, rituals, and digital-first client experiences.


About the Role

We're seeking a full-time Digital Content & Marketing Manager to join the HER leadership team and own the execution of all digital and content activity across our brand.

Based in-salon from Tuesday to Friday, this role is responsible for planning, creating, executing and optimising digital content and campaigns - all with a high level of emotional intelligence and attention to the Salon HER brand tone.

You'll be the heartbeat of our online presence - bringing warmth, vision, and consistency to everything from Instagram Reels to product launches, education events and email strategy.


Key Responsibilities
  • Create and manage all content for Instagram, stories, Reels, and in-feed
  • Write and publish brand-aligned captions, campaign copy, and website content
  • Manage email marketing and flows in Klaviyo (including automated retail journeys)
  • Collaborate with stylists and educators to build organic content and storytelling
  • Maintain and update the website (Squarespace)
  • Manage digital campaigns for promotions, launches and events
  • Coordinate content shoots and maintain the Salon HER asset library
  • Track digital performance, analytics and community insights

About You

You're a creative, strategic thinker with a deep love for hair, beauty and brand storytelling. You can translate visual work into digital impact, and you understand what makes boutique content feel personal, powerful and consistent.

You'll likely bring:

  • 3+ years experience in digital marketing, social media or content roles
  • Strong working knowledge of Instagram, Klaviyo, Canva, CapCut, Adobe Suite.
  • Beautiful, emotionally intelligent writing style that suits HER's tone
  • Organisation and autonomy - you can drive projects from idea to post
  • Bonus if you've worked in beauty, fashion, wellness or lifestyle spaces
Why You'll Love Working With Us
  • Part-time - 3-days per week
  • Join a nationally recognised salon brand with a strong education legacy
  • Creative autonomy and brand trust - we value voice, quality and originality
  • Work with a grounded, emotionally intelligent team who care deeply
  • Gorgeous light-filled salon in the heart of Darlinghurst
  • Opportunities to work across education, retail, brand storytelling and more

Ready to Apply?

Please submit your:

CV

Short cover letter (or intro note)

Portfolio, Instagram handle or example work (if available)

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