Director of Strategic Marketing

Company Description

Keypath Education – Ranked Best Place to Work in Australia by WRK – 2024)

Keypath Education is a global EdTech company partnering with leading universities to deliver online programs that address real-world social and economic challenges.

Work Anywhere:

At Keypath Education Australia, flexibility is our strength. We put our people first, allowing you to choose where you work – from home, in the office, or both. We welcome applications from candidates located anywhere in Australia, provided you have a strong, reliable internet connection.

Please note that only candidates residing in Australia with full working rights will be eligible for consideration.

Job Description

Reporting to the Executive Director, Marketing, we're seeking a visionary and commercially driven leader to shape and execute transformative marketing strategies across a portfolio of 90 online postgraduate programs in partnership with 10+ leading Australian universities.

As Director of Strategic Marketing, you'll champion student-centric marketing, lead high-impact brand and performance campaigns, and drive enrolment growth through deep market insights and bold B2C strategies. You'll inspire and lead a team of ~14, fostering a culture of innovation, collaboration, and continuous improvement.

Key focus areas include:

• Developing and executing insight-led marketing strategies
• Building trusted, strategic university partnerships
• Driving innovation and scalable growth
• Leading and empowering a high-performing team
• Delivering performance through data-driven optimisation

This is a pivotal leadership role for a creative problem solver who thrives on influence, impact, and driving change.

A full Position Description is available upon request.

Qualifications

Education:

• Tertiary qualification in Marketing, Business, Communications, or related fields.
• Postgraduate education highly desirable

Experience:

• Minimum 15 years experience in marketing roles, ideally in enterprise or service based sales industries.
• Experience with high-commitment complex buying journeys is highly desirable with understanding of levers across the full consumer lifecycle.
• Experience driving change through an organisation or team to deliver improved outcomes.
• Proven experience running a portfolio or marketing function to drive growth.
• Strong influencing skills with the ability to drive business focussed outcomes internally and externally.
• Experience leading and developing high-performing teams and navigating matrixed stakeholder environments.
• Strong commercial acumen with a history of delivering measurable business results.

Technical:

• Leans into analytics and data and is highly confident using data and insights to inform strategy, optimise performance, and drive continuous improvement.
• Strong understanding of marketing platforms (e.g. Google Analytics, CRM, media dashboards).
• Excellent communication, influencing, and stakeholder engagement skills.
• Very strong presentation and communication skills.

Special Requirements:

• Attendance at on-campus or in-person meetings as required.
• Attendance at student events and video production shoots as required, which may occur out of business hours.
• Willingness to travel interstate for any of the above as required.

Additional Information

About Keypath Education

At Keypath, we invite you to be part of something transformative. As a global EdTech leader, we collaborate with leading universities to create and deliver online education solutions that tackle global social and economic challenges head on. Learn more about what it's like to be a Keypather.

Benefits and Rewards:

• Opportunity to work in-office, hybrid, or remotely, with laptop and hardware provided for your home office.
• Access to health & wellbeing programs, including an Employee Assistance Program and Mental Health Days.
• Dedicated DEI committee
• Learning & growth opportunities, including access to LinkedIn Learning and career development programs, and staff discount for Master degrees from our many university partners.
• Employee-led initiatives such as Culture Club, Team Green, Sustainability, and more.
• Company events and activities run in-office and remotely.
• Fast-growing company with increasing career path opportunities.

We strongly encourage applications from Aboriginal and/or Torres Strait Islander peoples, people from Culturally and Linguistically Diverse Backgrounds, People with Disability, and people from the LGBTQIA+ Community.