Director of Strategic Marketing

Keypath Education – Ranked Best Place to Work in Australia by WRK – 2024)

Keypath Education is a global EdTech company partnering with leading universities to deliver online programs that address real-world social and economic challenges.

Work Anywhere:

At Keypath Education Australia, flexibility is our strength. We put our people first, allowing you to choose where you work – from home, in the office, or both. We welcome applications from candidates located anywhere in Australia, provided you have a strong, reliable internet connection.

Please note that only candidates residing in Australia with full working rights will be eligible for consideration.

Job Description

Are you a visionary marketing leader who thrives on driving change, building impactful partnerships, and delivering commercial success? We're seeking a dynamic Director of Strategic Marketing to lead transformative marketing strategies across a diverse portfolio of ~90 online postgraduate programs in collaboration with over 10 leading Australian university partners.

In this pivotal leadership role, you'll champion the student experience, shaping marketing strategy and performance to win hearts and minds at every stage of the journey. You'll be responsible for the commercial success of our partnerships through bold brand positioning, compelling B2C strategies (and future B2B opportunities), and high-impact, emotive campaigns that fuel growth.

You'll lead a talented team of ~14 marketers, fostering a culture of curiosity, collaboration, and continuous improvement. With deep expertise in brand and digital marketing, AI-enabled technologies, and emerging trends, you'll drive innovation and performance at scale.

Success in this role hinges on your ability to influence and build trusted relationships—across university partners, internal teams, and external agencies—while aligning marketing efforts to our broader growth strategy.

Key Focus Areas:

• Lead transformative, insight-led marketing strategies that exceed growth targets.
• Build strategic partnerships that position marketing as a lever for enrolment success.
• Champion innovation to unlock scalable growth and future-proof the portfolio.
• Inspire and empower a high-performing team with a focus on outcomes.
• Drive performance marketing with analytical rigour and a data-first mindset.
• Lead digital excellence, leveraging AI and martech to enhance efficiency and impact.
• Foster cross-functional collaboration to amplify results across the organisation.

Qualifications

Education:

• Tertiary qualification in Marketing, Business, Communications, or related fields.
• Postgraduate education highly desirable

Experience:

• Minimum 15 years experience in marketing roles, ideally in enterprise or service based sales industries.
• Experience with high-commitment complex buying journeys is highly desirable with understanding of levers across the full consumer lifecycle.
• Experience driving change through an organisation or team to deliver improved outcomes.
• Proven experience running a portfolio or marketing function to drive growth.
• Strong influencing skills with the ability to drive business focussed outcomes internally and externally.
• Experience leading and developing high-performing teams and navigating matrixed stakeholder environments.
• Strong commercial acumen with a history of delivering measurable business results.

Technical:

• Leans into analytics and data and is highly confident using data and insights to inform strategy, optimise performance, and drive continuous improvement.
• Strong understanding of marketing platforms (e.g. Google Analytics, CRM, media dashboards).
• Excellent communication, influencing, and stakeholder engagement skills.
• Very strong presentation and communication skills.

Special Requirements:

• Attendance at on-campus or in-person meetings as required.
• Attendance at student events and video production shoots as required, which may occur out of business hours.
• Willingness to travel interstate for any of the above as required.

Additional Information

About Keypath Education

At Keypath, we invite you to be part of something transformative. As a global EdTech leader, we collaborate with leading universities to create and deliver online education solutions that tackle global social and economic challenges head on. Learn more about what it's like to be a Keypather.

Benefits and Rewards:

• Opportunity to work in-office, hybrid, or remotely, with laptop and hardware provided for your home office.
• Access to health & wellbeing programs, including an Employee Assistance Program and Mental Health Days.
• Dedicated DEI committee
• Learning & growth opportunities, including access to LinkedIn Learning and career development programs, and staff discount for Master degrees from our many university partners.
• Employee-led initiatives such as Culture Club, Team Green, Sustainability, and more.
• Company events and activities run in-office and remotely.
• Fast-growing company with increasing career path opportunities.

We strongly encourage applications from Aboriginal and/or Torres Strait Islander peoples, people from Culturally and Linguistically Diverse Backgrounds, People with Disability, and people from the LGBTQIA+ Community.