Social Media Manager/Specialist

14 hours ago

Brisbane, Queensland, Australia Xali Organics Full time $80,000 - $120,000 per year
Social Media Manager / Specialist

Location: Remote (Occasional Touch Days) - With Ability To Travel

Reports to: Brand Marketing Manager

Employment Type: Full-time

About Xali Organics

Xali is a next-generation wellness meets beauty brand rooted in science-backed formulas, health conscious ingredients and elevated brand storytelling. We believe beauty is more than skin deep – we're passionate about beauty as a health choice, and we're building a brand that reflects that. We're about to enter our glow up era, think elevated, ahead of the trend and ultimate clean girl aesthetic. If you're a mix of a creative marketer who loves things to be performance driven and aesthetically pleasing, you might have just found your dream job.

Role Overview

As the Social Media Manager, you will have your finger on the pulse of all of our social channels. From strategic in-feed decisions, to agile tiktok campaigns, you'll understand the balance of a cross-channel strategy. You will blend our mix of in-house creative content with UGC, influencer content and campaign content. You will be the perfect mix of aesthetic it girl concepts and fun (but elevated) lo-fi content. You're confident in front of the camera, but also can run circles in production when necessary, ensuring that we're always hitting the mark on our organic channels.

Job Description + Key Responsibilities
  • Manages all organic content channels (Instagram, Tiktok and anything emerging)
  • Works with PR to support briefing of content needs for UGC creators.
  • Creates and curates content aligned with brands objectives, focusing on brand pillars and key product points.
  • Communicates with greater business social media strategy, and its impacts.
  • Plans photoshoots, and creates socially native content on shoots.
  • Understands how to produce viral content moments.
  • Stays up-to-date with social media trends and works with agility.
  • Focuses on education/product knowledge and aspiration across channels.
Required Experience & Skills


• 3+ years in a social media role within the beauty, wellness, or DTC space.

• Ability to create, curate and drive engaging social strategies. You're obsessed with instagram and tiktok, and are hands on with tools like capcut and edits.

• Strong content instincts and understanding of the social landscape.

• Experience working in a fast-paced, high-growth brand environment.

• Outstanding organisational skills, and keen creative eye.

Work Style & Culture


•Work from anywhere, but with still moments of in real life touch time, and travel.

• Collaborative and fast-paced environment with autonomy and trust.

• Values-led culture: We're passionate about beauty as a health choice, and we're building a brand that reflects our community's values.

Why Join Xali?


• Be part of a brand redefining modern beauty and wellness.

• Own the marketing function and make a tangible impact on growth.

• Work alongside passionate creatives, strategists and founders.

• Enjoy flexibility, purpose-led work and real career progression.

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