Digital Demand Generation Manager

5 days ago

Melbourne, Victoria, Australia Six Degrees Executive Full time $120,000 - $180,000 per year

We're looking for a commercially minded digital marketer to lead the charge on growth, performance and automation.

Reporting to the Head of Marketing, this role
focuses on generating qualified leads, optimising funnel performance, and driving measurable pipeline outcomes.
Key Responsibilities

  • Develop and execute full-funnel digital strategies to build awareness, drive acquisition, and improve conversion.
  • Own campaign strategy and execution across
    LinkedIn, Meta, Google Ads, YouTube
    and retargeting platforms.
  • Manage and optimise
    HubSpot
    (or equivalent) — including journeys, lifecycle emails, nurture flows, segmentation, and lead scoring.
  • Design and scale marketing funnels that improve
    MQL to SQL conversion
    and deliver revenue-aligned outcomes.
  • Lead
    conversion rate optimisation (CRO)
    initiatives including A/B testing, behaviour tracking and landing page optimisation.
  • Partner with
    Sales
    to align on pipeline strategy, feedback loops and lead handover.
  • Analyse performance data using
    GA4, Looker Studio, SEMrush, Hotjar
    and attribution models to identify and act on insights.
  • Manage
    SEO and SEM
    strategy with external specialists or agencies.
  • Oversee website performance, UX enhancements and content updates to support lead generation.
  • Ensure accurate tracking, data privacy compliance, and regular reporting across all digital channels.

What We're Looking For

  • 5+ years' experience in
    B2B digital or growth marketing
    , ideally in a professional services or consulting environment.
  • Proven ability to deliver
    multi-channel lead generation campaigns
    with clear commercial outcomes.
  • Strong knowledge across
    performance marketing, SEO, SEM, CRO, automation, and analytics
    .
  • Hands-on experience with
    HubSpot (or similar), GA4, Google Ads, LinkedIn Campaign Manager
    and CRM platforms.
  • Analytical mindset — able to interpret data, build attribution models and surface actionable insights.
  • Comfortable working autonomously and making data-driven decisions.
  • Confident influencing stakeholders and prioritising activity based on commercial impact.

You're Someone Who

  • Enjoys working in the detail of campaign builds, automation flows, and optimisation experiments.
  • Gets satisfaction from improving lead quality, reducing CPL, and demonstrating ROI.
  • Understands how to combine creativity with data to scale marketing impact.
  • Is curious, commercially focused, and always looking to improve performance.

Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.
Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you.

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