Brand Marketing Coordinator

Boody is looking for a new Brand Marketing Coordinator to join our Brand team

As our new Brand Marketing Coordinator, you will support the Brand Marketing Manager across all areas of Brand Marketing activity to help bring Boody's storytelling to life. This role is hands-on, fast-paced and varied, providing day-to-day coordination and creative input across campaigns, partnerships, content creation, events, PR and brand communications. You'll collaborate closely with the Social Media, PR, Creative, Digital and Product teams, to ensure brand initiatives are well executed and deliver an exceptional customer experience.

What is this role all about?

Campaign Support and Brand Coordination

• Collaborate with the Brand & Marketing Manager to support development of a clear strategy across Brand Marketing that genuinely connects with new audiences and re-engages our existing community.
• Support the end-to-end delivery of brand and product campaigns across Boody's global markets.
• Coordinate campaign timelines, content delivery, asset tracking and reporting.
• Support talent rate negotiation and contract management for brand and product campaigns.
• Liaise with internal teams and external partners to ensure all campaign elements are delivered on time and on brand.
• Assist in preparing creative briefs and collating feedback for designers, photographers and agencies.
• Support the management of our Marketing Calendar.
• Support with monthly brand reporting and insights gathering.
• Conduct market research and competitor tracking to inform campaign ideation.
• Assistance with Social Media initiatives and content shoots, including planning, product sample organisation, and other preparation activities to ensure smooth execution.

Brand Partnerships, Events and Activations

• Support the planning and execution of brand partnerships, events and activations that grow awareness and engagement, deepening brand love in the local market whilst fostering growth across our global regions.
• Research potential collaborators and assist with outreach, logistics and post-event reporting.
• Support rate negotiation and talent contract management for brand partnerships, events, and activations.
• Coordinate event materials, signage and product requirements.
• Confidence in briefing and challenging brand partners/vendors/external suppliers to drive impactful and brand-aligned results.

Content and Copywriting

• Write and edit engaging, brand-aligned copy for social, digital, email and campaign materials.
• Assist in proofreading and reviewing marketing assets to ensure brand consistency and tone of voice.
• Contribute creative ideas and help bring storytelling concepts to life across channels.

We're looking for:

• 1 – 3 years of Brand Marketing experience in an ecommerce or retail environment
• Strong writing and communication skills with a passion for brand storytelling and connecting with customers.
• Excellent communication, organisation and time management
• A creative thinker who enjoys bringing creative ideas to life through cross-functional collaboration and taking initiative
• Comfortable working in a fast-moving, purpose-driven business
• Passionate about sustainability and an excitement to contribute to Boody's growth as a brand committed to setting a standard of how great brands behave

Why choose Boody?

Join the team to drive our vision of setting a new standard for how great products feel and how great brands behave. At Boody, you can expect:

• A great office location on Crown Street, Surry Hills.
• The opportunity to do meaningful, purpose-driven work for a B-Corp organisation, making waves on the global stage.
• The opportunity to grow your career with an awesome group of people.
• A generous product allowance and team discount program (never be short on undies again).
• Hybrid WFH/WFO schedule.

Does this sound like your next role? We can't wait to receive your application