Marketing Manager

1 week ago

Sydney, New South Wales, Australia Carwash World Full time $104,000 - $130,878 per year
WHAT'S IN IT FOR YOU?
  • Lead high-impact brand and product launches that shape the future of our business.
  • Hybrid work flexibility with our Head Office in Dural, Sydney.
  • Work that takes you places – opportunities to travel with the role.
  • Bring your ideas to life in a small, passionate team where you'll have the freedom to push creative boundaries.
  • Enjoy the best of both worlds – the stability of an established company with the excitement of growth and expansion.
ABOUT THE COMPANY

Carwash World is the proud, exclusive distributor of the PDQ LaserWash across NSW, ACT, SA, NT, and QLD.

We are entering an exciting growth phase and expanding our national footprint. To support this, we are seeking an experienced Marketing Manager with a dynamic approach to lead our brand and product launch initiatives.

KEY RESPONSIBILITIES
  • Develop and execute a comprehensive annual marketing strategy aligned to business growth targets.
  • Lead brand and product launch campaigns, ensuring strong market positioning and measurable impact.
  • Execute all digital marketing activity end-to-end across website, paid ads, social platforms, and email to generate strong lead pipeline.
  • Manage and optimise the company website, owning content updates, UX/CRO, SEO hygiene, and GA4 reporting to improve traffic quality and conversion.
  • Build and maintain brand identity guidelines, ensuring consistent execution across all channels.
  • Collaborate closely with sales, operations, and executive leadership to align campaigns with company objectives.
  • Commission and manage creative assets including video, photography, and design outputs.
  • Plan and deliver events, trade shows, and presentations to showcase products and strengthen brand presence.
SKILLS AND EXPERIENCE
  • Proven track record (5+ years) in marketing management, with a hands-on approach.
  • Demonstrated success in building brand awareness and executing launches into new markets.
  • Strong digital marketing expertise including SEO, Google Ads, Analytics, and Social Media platforms.
  • High-level proficiency with Adobe Creative Cloud, Canva, and content management systems.
  • Excellent copywriting and communication skills.
  • Exceptional stakeholder management and project coordination skills.
HIGHLY REGARDED
  • Tertiary qualifications in Marketing, Communications, or related field.
  • Experience in B2B marketing within operational, technical or industrial sectors.
THE IDEAL CANDIDATE
  • Brings creativity, energy, and a proactive, roll-up-your-sleeves style to a small, passionate team.
  • Thrives on launching new products and brands into competitive markets.
  • Is results-driven, solution-focused, collaborative, and confident managing multiple priorities.
  • Enjoys both strategic thinking and being directly involved in campaign execution.

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