Senior Digital Products Manager

2 days ago

Melbourne, Victoria, Australia Asahi Beverages Full time $120,000 - $180,000 per year

Your Impact
As Senior Manager Digital Products, you will be responsible for leading the strategy, design and delivery of our digital product ecosystem. You'll ensure marketing technology solutions are fit-for-purpose and enable seamless consumer journeys across brand and trade channels. A key focus will be building engaging owned platforms that drive first-party data acquisition, retention and loyalty, while leveraging insights to continuously improve user experience. By partnering with cross-functional teams and managing external vendors, you will deliver integrated omni-channel experiences, unlock operational efficiencies, and create incremental revenue opportunities through innovation and optimisation.

Key Responsibilities

  • Define and deliver digital product strategy and roadmaps enabled by fit-for-purpose MarTech solutions.
  • Drive first-party data acquisition, retention and loyalty through engaging, owned platforms.
  • Champion data and analytics to inform design, optimise journeys, and unlock incremental revenue.
  • Oversee procurement, implementation and optimisation of digital technologies, tools and frameworks.
  • Partner with Brand, Trade, CRM and Insights teams to deliver integrated omni-channel experiences.
  • Lead and mentor a high-performing digital product and CX team, while managing external vendors and agencies.
  • Stay across industry trends, ensuring best practice and digital product innovation.

About You

  • Tertiary qualifications in Technology, Business or Marketing (preferred).
  • 8+ years' commercial/business experience, ideally within FMCG or a large-scale matrix organisation.
  • Proven experience in digital product leadership, particularly consumer-facing products.
  • Strong commercial, sales and/or marketing knowledge with a clear understanding of MarTech ecosystems.
  • Experience working with product-centric methodologies (Agile), delivering measurable growth and efficiencies.
  • Skilled in engaging senior stakeholders, influencing business decisions, and leading change.
  • Collaborative, resilient and passionate about driving digital innovation.

If you are a passionate and results-oriented individual who thrives in a fast-paced environment, we encourage you to apply

Why Asahi Beverages?
At Asahi Beverages, we're passionate about crafting more than just drinks - we craft moments of connection, celebration and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality and a drive to constantly innovate. Headquartered in Melbourne and with facilities right across Australia and New Zealand, you'll find Asahi is a place where talent is nurtured and ambition is rewarded. If you're ready to toast your future, we're ready to meet you.

We are a Circle Back Initiative employer and commit to responding to all applicants.

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