Senior Digital Product Manager

12 hours ago


Melbourne, Victoria, Australia Shell Energy Full time $120,000 - $180,000 per year

The world's biggest challenge needs you, here.

Big challenges require big solutions. And the transition to a net-zero world is about as big as it gets. Working at Shell Energy - one of Australia's leading energy retailers - puts you at the heart of that endeavour.

Lead the change, from the frontline

Join Shell Energy's Consumer Digital team in Melbourne and play a key role in shaping the customer experience for Powershop's digital channels. As the Senior Digital Product Manager, you'll step into a high-profile role leading digital product strategy, optimisation, and delivery.

Leading a small team (one direct report) and working closely with the Head of Digital & Marketing, you'll ensure a seamless transition and continued momentum across major initiatives.

This is a rare opportunity to lead meaningful digital transformation within an organisation committed to customer growth, innovation and a sustainable energy future.

With respect, integrity and honesty, responsibilities include:

  • Lead end-to-end delivery of digital projects aligned with Shell Energy's digital strategy.
  • Drive optimisation of customer experiences across web and mobile platforms.
  • Manage the digital price change process and ensure compliant updates across products.
  • Partner with third-party digital agencies overseeing timelines, budgets and performance.
  • Maintain prioritised digital improvement roadmaps that balance business and customer outcomes.
  • Collaborate with Marketing, Legal and Compliance to deliver new content and product launches.
  • Champion conversion optimisation, SEO initiatives and digital growth opportunities.
  • Propose and implement innovative ideas that enhance customer engagement and business value.

Here's what you'll need to thrive in this role:

You'll combine technical understanding with strong commercial and stakeholder management skills, ideally gained within a digital, SaaS or customer-centric environment. You'll also have:

  • Proven experience in digital product management, preferably within large or complex organisations.
  • Strong analytical skills and the ability to translate customer insights into practical digital solutions.
  • Experience managing agency relationships, budgets and multiple concurrent projects.
  • Confidence leading cross-functional collaboration across Marketing, Legal and Compliance.
  • Working knowledge of SEO, CMS platforms and digital optimisation practices.
  • A proactive mindset, with the ability to balance strategic planning and hands-on delivery.
  • Tertiary qualifications in business, commerce, technology or a related discipline are desirable.

If you're a digital leader who thrives on driving improvement and delivering impact, we'd love to hear from you. Apply today to help shape the next chapter of Shell Energy's digital transformation

Why join our team

Every day, our people bring deep expertise, true innovation and investment to help our customers - and the world - reduce their environmental footprint. You can be part of that change.

Here are the top reasons why our people choose us:

●      Purpose that you can see. You'll have the best shot at energising a better future, one customer at a time.

●      Work that's interesting, innovative and high impact. We hope you'll love the challenge and opportunity to achieve - for our customers and for you.

●      People who bring the expertise and drive to succeed. Our team is respectful, inclusive, and supports connection and collaboration.

We think you'll love it here too. Some of our benefits include:

●      Competitive remuneration packages

●      Flexible working arrangements, with modern workplaces and technologies that support new, hybrid ways of working.

●      An Employee Assistance Program for you and your family when you need it.

Visit our careers site to find out more.

Read the stories of our incredible people.

Join us. Together, we can make the difference count.

Shell Energy is an Equal Opportunity Employer that values the diversity of its people. We do not discriminate on the basis of gender, race, religion, colour, national origin, sexual orientation, age, marital status, veteran status or disability.



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