Senior Digital Products Manager

1 day ago

Melbourne, Victoria, Australia Asahi Group Holdings Full time $120,000 - $180,000 per year

Turn data and tech into moments of connection that shape how millions enjoy Asahi every day.

  • Job No: 503188
  • Location: Melbourne
  • Work Type: Permanent - Full Time

Your Impact:

As Senior Manager Digital Products, you will be responsible for leading the strategy, design and delivery of our digital product ecosystem. You'll ensure marketing technology solutions are fit-for-purpose and enable seamless consumer journeys across brand and trade channels. A key focus will be building engaging owned platforms that drive first-party data acquisition, retention and loyalty, while leveraging insights to continuously improve user experience. By partnering with cross-functional teams and managing external vendors, you will deliver integrated omni-channel experiences, unlock operational efficiencies, and create incremental revenue opportunities through innovation and optimisation.

Key Responsibilities:

  • Define and deliver digital product strategy and roadmaps enabled by fit-for-purpose MarTech solutions.
  • Drive first-party data acquisition, retention and loyalty through engaging, owned platforms.
  • Champion data and analytics to inform design, optimise journeys, and unlock incremental revenue.
  • Oversee procurement, implementation and optimisation of digital technologies, tools and frameworks.
  • Partner with Brand, Trade, CRM and Insights teams to deliver integrated omni-channel experiences.
  • Lead and mentor a high-performing digital product and CX team, while managing external vendors and agencies.
  • Stay across industry trends, ensuring best practice and digital product innovation.

About You:

  • Tertiary qualifications in Technology, Business or Marketing (preferred).
  • 8+ years' commercial/business experience, ideally within FMCG or a large-scale matrix organisation.
  • Proven experience in digital product leadership, particularly consumer-facing products.
  • Strong commercial, sales and/or marketing knowledge with a clear understanding of MarTech ecosystems.
  • Experience working with product-centric methodologies (Agile), delivering measurable growth and efficiencies.
  • Skilled in engaging senior stakeholders, influencing business decisions, and leading change.
  • Collaborative, resilient and passionate about driving digital innovation.

If you are a passionate and results-oriented individual who thrives in a fast-paced environment, we encourage you to apply

Why Asahi Beverages?

At Asahi Beverages, we're passionate about crafting more than just drinks - we craft moments of connection, celebration and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality and a drive to constantly innovate. Headquartered in Melbourne and with facilities right across Australia and New Zealand, you'll find Asahi is a place where talent is nurtured and ambition is rewarded. If you're ready to toast your future, we're ready to meet you.

We are a Circle Back Initiative employer and commit to responding to all applicants.

  • Advertised: 18 September 2025 AEST
  • Applications close: 03 October 2025 AEST

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