Digital Marketing Assistant

ABOUT MESHKI

MESHKI is a globally recognised fashion brand, celebrated for its dedication to empowerment, inclusivity, and sustainability. With the vision to be the global leader in accessible luxury and championing the empowerment of people worldwide through an unmatched shopping experience, MESHKI prides itself on being a brand that inspires and engages, fostering a culture of social change and community impact.

BENEFITS

Employee Perks: A generous employee discount and monthly clothing allowance, bi-weekly breakfasts, access to MESHKI thrive days, monthly culture incentives, MESHKI wellness program and flexible working arrangements to support a healthy work-life balance.

Personal and Professional Development: We invest in your growth with access to training programs, workshops and global conferences, free access to Headspace and Masterclass.

Career Advancement: Clear pathways for career advancement within MESHKI, supporting your professional journey every step of the way.

COMPANY CULTURE

We cherish a culture at MESHKI where every individual feels respected, valued and is empowered with the tools, resources and support to contribute to the collective goal we all share, whilst advancing their career goals and ambitions. At MESHKI your future is defined by your ambition, your dedication and integrity; if you work hard, and contribute to the empowering culture that surrounds you through collaboration, communication, a humble attitude to learning and integrity and gratitude and professionalism, you'll achieve any goal you set your mind to.

ABOUT THE ROLE

We are looking for a Digital Marketing Assistant to focus on our paid digital marketing campaigns. You will bring proficiency in executing, analysing and interpreting data to generate actionable insights to MESHKI. You will be numbers driven, with an understanding of how our creative campaigns drive sales and boost the MESHKI brand across our audiences.

WHAT YOU'LL BE DOING

• Assist Digital Marketing Manager with daily, weekly and monthly reports and performance analysis.
• Compiling performance results and producing weekly action plans.
• Manage and update the paid ads planning calendar.
• Assisting in the creation and execution of digital marketing campaigns and strategy across various channels including Google, Meta, TikTok, and Pinterest.
• Managing relationships with agencies to create and execute paid ad campaigns and ensure targets are being met.
• Conducting market research to identify trends and insights for optimising campaigns.
• Analysing campaign performance using analytics tools and generating reports.
• Collaborating with the Creative, PR and Social team to brief, develop and curate scroll-stopping ad content.
• Writing engaging copy to go on ads across all channels.
• Assisting in budget management and allocation for paid media campaigns.
• Supporting SEM efforts by conducting keyword research and providing actionable insights.
• Utilising A/B testing and other methodologies to improve ad performance and conversion rates.
• Keeping up to date with the latest paid media and digital marketing trends and best practices.

WHAT YOU'LL NEED TO BRING

• Experience in paid ads/performance marketing in the e-commerce or B2C space, and an interest in fashion.
• Creative thinking and problem-solving abilities.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Ability to work autonomously; and be adaptable to change.
• High level of organisation and ability to meet continuous deadlines with an emphasis on attention to detail.
• An understanding of how paid media campaigns work such on channels such as Performance Max, YouTube, Meta, TikTok, Pinterest.
• Experience with digital marketing tools such as Google Analytics.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects.