Digital Marketing Specialist

In this role, you'll be hands-on with website management, email marketing, and paid search, supporting campaigns that drive real results.

You'll get to:

• Run performance-driven campaigns across Google and Amazon.
• Manage and create digital assets that bring our brand to life.
• Keep our web platforms sharp and engaging for Australian and New Zealand audiences.
• Collaborate with a passionate marketing team at our Marsden Park HQ.

This is your chance to gain practical experience with a global brand, grow your skills, and make an impact in a fast-paced,  environment.

ESSENTIAL FUNCTIONS:

•Develop, build and manage paid search campaigns for Google and Amazon platforms, ensuring all activity remains within allocated budget and delivers strong ROI.

•Continually optimise advertising campaigns to improve performance, cost efficiency, and relevance across both Google and Amazon platforms.

•Monitor performance metrics, identify trends and provide regular reporting and actionable insights on Paid Search activity.

•Collaborate closely with the Marketing Manager and Sales Manager to ensure digital efforts align with broader business goals and promotional priorities.

•Develop a strong understanding of Garmin's product range, their differences and market-specific nuances.

•Maintain awareness of our competitive landscape to inform content, pricing, and campaign strategy.

•Manage and update Garmin shop assets and campaigns on Amazon, including store content and campaign implementation.

•Manage the setup, distribution and reporting of email marketing campaigns across both B2B and B2C audiences.

•Support A/B email testing initiatives to optimize email engagement and drive sales conversions.

•Oversee the Garmin Australia and New Zealand websites, including managing product launches, promotional updates, and ongoing content maintenance.

•Support the creation and publishing of B2B landing pages and campaign-specific content.

•Provide web sales reporting and performance analysis, providing insights and recommendations to improve digital conversion.

•Liaise with HQ teams to implement and refine SEO strategies in line with global best practices.

•Support affiliate marketing activity, as required.

•Provide ongoing support to the Marketing Manager and assist the Sales team, as needed, across a range of marketing-related projects.

•Work effectively and professionally with other team members, learn from and share knowledge with others by documenting and contributing to knowledge base.

EDUCATION, EXPERIENCE, AND SKILLS REQUIRED:

• Completion of a Degree in Marketing, Communications or related and a minimum of 1-2 years' experience in a digital marketing role.

• Demonstrated experience working with Google and Amazon platforms (search and ads) and Google Analytics.

• Proficient in using email marketing platforms and managing end-to-end campaign

execution.

• Demonstrated experience win SEO and content optimisation strategies.

• Excellent organisational skills, with the ability to maintain up to date calendars, campaign schedules, launch dates and product availability timelines.

• Excellent written and verbal communication skills, with the ability to clearly convey complex information, and tailor messaging to different audiences.

• Proficiency in Microsoft Office Suite (Word, Excel and PowerPoint, Outlook).

• Strong multi-tasking skills and the ability to meet tight deadlines in a fast-paced

environment.

• Demonstrated ability to work independently, with strong initiative and sound judgment.

• High attention to detail, particularly when managing content and campaign data.

• Strong time management skills, with the ability to prioritise tasks effectively.

• Ability to work well under pressure while maintaining accuracy and consistency.

DESIRABLE QUALIFICATIONS:

• Previous experience working within a consumer products, retail or electronics industry

HOW TO APPLY:

If you are looking to be part of an exciting global company please apply with your resume and cover letter detailing how you believe you meet the essential criteria. Due to an expected large response, we will only contact candidates which are deemed to be most suitable based on our selection criteria.

BENEFITS:

Garmin Australasia is a company that prides itself as an employer of choice; we provide paid life cover and TPD insurance along with income protection insurance. We also pay1% over the compulsory superannuation employer contribution amount and options for an employee stock purchase plan.

Garmin Australasia is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, colour, national origin, sex, sexual orientation, gender identity, veteran's status, age, disability or any other legally protected characteristic.

Garmin Australasia does not request any personal banking information from candidates to submit an application for an open position.