Voyager Estate Direct Sales Manager

Are you an accomplished individual with a passion for leadership and a proven track record in direct sales? Do you thrive on building meaningful connections with customers and leading teams to achieve exceptional results? If so, we have the perfect opportunity for you

 Voyager Estate is a second-generation, family-owned winery in southern Margaret River, defined by our certified organic vineyards, a strong connection to place, and exceptional wines. Since 1978, our focus has remained constant: Chardonnay and Cabernet Sauvignon of site-specific character and enduring distinction.

Our 100-hectare property has been shaped by decades of regenerative viticulture and a long view toward sustainability. As a member of International Wineries for Climate Action, our goal is ambitious and essential – Net Zero by 2050. This ethos guides every part of how we grow, make and share our wine.

Voyager Estate is recognised not only for the calibre of our wines, but for the experiences that surround them – from seasonal fine dining and guided tastings to smart digital touchpoints and elevated events beyond the Estate. At the heart of this is a growing community of guests, members and advocates who choose to engage more deeply with what we do.

The Direct Sales Manager plays a key role in shaping and strengthening these relationships. Responsible for performance across all direct-to-consumer channels – Cellar Door, website, wine club, database and corporate clients – this role balances strategic direction with hands-on execution.

You'll develop and deliver campaigns, events and communications that foster connection, build loyalty, and drive wine sales and member sign-ups. Working in partnership with the Cellar Door, Brand and Warehouse teams, you'll help ensure every guest experience feels personal, seamless, and true to Voyager Estate.

Duties & Responsibilities (include, but not limited to):

• Develop and implement strategies for the DTC wine sales channels, including member growth and retention
• Oversee budget, expenditure and reporting for the Direct Sales department, including wine allocations
• Liaise with key stakeholders for wine sales and order fulfilment: Cellar Door team training, order packing with Warehouse team, Brand team for key messages and packaging development
• Oversee website product sales and online customer experience
• Oversee CRM and associated systems for wine club/database and DTC sales processes
• Execute EDM and telesales campaigns
• Develop and drive member engagement activities and events
• Oversee and directly handle customer membership and wine order enquiries
• Greet and conduct special tastings for Wine Club members in the Wine Room
• Work closely with the Wine Room Manager, Restaurant Manager and support all cellar door staff when needed
• Direct Manager of the Wine Club Administrator

Skills & Attributes:

• Demonstrated experience in consumer engagement and communication across multiple channels
• Demonstrated experience in eCommerce, CRM administration and DTC sales, with proficiency in the associated software systems
• A strong understanding of wine and the wine industry (preferred)
• Leadership qualities that inspire trust and drive performance
• The ability to think critically, creatively, and strategically
• A structured approach to work and the ability to forward plan effectively
• Excellent customer service skills paired with a professional demeanour
• Outstanding verbal and written communication skills.
• Initiative and problem-solving skills to tackle challenges with confidence
• This is a full-time position, Monday to Friday, working from our Margaret River Cellar Door.
• If you're seeking a diverse role that demands the best in wine sales and member experiences, we want to hear from you

Applications including cover letter, CV and references should be addressed to the Head of People & Culture at or simply apply here.