Social Media Officer

Role Title: Social Media Officer

Join the Social Media Team at the NSW Ministry of Health for an exciting opportunity as Social Media Officer in the Strategic Communications and Engagement branch.

About us

• We are a passionate, creative team of social media experts dedicated to sharing important health messages with the people of NSW
• Explore boundless potential in a dynamic and interesting environment. Work with a range of stakeholders from across many different fields in the NSW Health system.
• We offer robust development and growth support to all our employees, ensuring you have the resources and opportunities to thrive in your career.

To learn more about the Ministry and what benefits we offer, access our Employee Benefits Handbook.

About this role

The Social Media Officer coordinates social media activities to inform the health system and community of health services, initiatives and public health issues.

This role is responsible for creating content, leading social media campaigns, undertaking community management and supporting other important communications activities for the NSW Ministry of Health and related organisations.

You'll be joining the largest public health system in Australia and contributing to a world-class health system.

Crown Clerk 5/6, starting salary from $99,938 - $110,271p.a. plus Super and annual leave loading, with a 35-hour work week.

For more information, please read the full Role Description.

What you'll be doing

• Use your knowledge of social media and content creation to help shape the future of health in New South Wales.
• Develop high quality and engaging social media content for channels like Facebook, Instagram, TikTok, LinkedIn and YouTube.
• Manage social media campaigns and work with stakeholders to achieve communications objectives.
• Ensure content on NSW Health social media channels is compliant with NSW Government's standards and brand guidelines.
• Measure, monitor and report on social media content and channels, through analytics and other monitoring tools. Evaluate analytics to continually improve campaigns and social media strategy.
• Identify new opportunities, technology and social channels that will enhance communications strategies.
• Research and share your expertise on best practices in public sector social media.
• Undertaken community management and monitor social media channels to ensure critical and sensitive issues are raised with the Senior Social Media Officer and Manager, Social and Content.
• Take part in the team's weekend and on call shift roster to support out of hours business needs.

About you

• Demonstrated experience in social media and/or digital communications, including the ability to effectively use social media tools and channels.
• Ability to turn complex health information into engaging social media content for a range of audiences and stakeholders.
• Strong project management skills and the ability to lead the development of social media strategies.
• Willingness to work outside normal business hours, which may include evenings, weekends and public holidays and participation in the team shift roster

How to apply

At The Ministry of Health, we want you to make the most of the opportunities you'll get to grow your skills and your career, surrounded by authentic, smart people and leaders.

Please review the role description and submit your up-to-date resume (up to 5 pages) and cover letter (1-2 pages). In your cover letter answer the following question:

• Explain your interest and motivation in applying for this role and highlight your relevant skills

For role related queries or questions contact Nathan Berton-Rule on and quote REQ

If you do require any adjustments to the recruitment process during the recruitment process, please contact Nathan Berton-Rule on

Closing Date: 11:59pm Monday 1 September 2025

Our commitment to diversity and inclusion

At the Ministry of Health, we are committed to creating a diverse, inclusive, and flexible environment which reflects the community and customers we serve. We actively promote the employment of women, people with a disability, Aboriginal and Torres Strait Islander peoples, LGBTIQ+ community and people from culturally and linguistically diverse backgrounds.

If you identify as Aboriginal or Torres Strait Islander and would like assistance with your application or to obtain more information on how to apply, please visit The Stepping Up Initiative.

To be eligible for employment in these roles you must be an Australian citizen, or a permanent resident, or a New Zealand citizen, or hold a valid visa with permission to work in Australia.

Additional information

• This recruitment may be used to create a Talent Pool for similar future roles (ongoing or temporary) that may arise over the next 18 months.
• For more information on applying visit the Ministry of Health Career portal
• Please note the selection process will include a range of comparative assessment techniques to assist in determining your suitability for the role.

Don't miss your chance to embark on this fulfilling journey Apply now

Applications Close: 11:59pm Monday 1 September 2025