Digital Communications Officer

About the Royal College of Pathologists Australasia

The Royal College of Pathologists Australasia (RCPA) is the leading organisation representing pathologists and senior scientists in Australasia.

Pathology involves the study of the causes of disease. Pathologists are specialist medical doctors involved in the diagnosis and monitoring of almost all acute and chronic illnesses.

The RCPA was established in 1956 and is responsible for the training and professional development of pathologists. We also provide training programs for senior scientists working in pathology.

RCPA has around 4500 members practising in private and public pathology sectors across Australasia, including Australia, New Zealand, Hong Kong, Singapore and Malaysia. The College is also responsible for the promotion of the science and practice of pathology.

The RCPA is a not-for-profit organisation governed by a Board of Directors. It comprises some 50 staff members and is located in the heritage-listed Durham Hall in Surry Hills, Sydney, NSW.

Values

· Excellence

We take pride in what we do, and we serve our Fellows, Trainees and other members through innovation, continuous improvement and a consistent focus on meeting their needs.

· Respect

We create trusting and enduring relationships with colleagues, members, government, allies and the community to advance our work and the quality practice of pathology.

· Collaboration

We work in partnership with one another, our Fellows, Trainees and other members, and key stakeholders to deliver quality outcomes in pathology education and practice.

About the role This is a hands-on role to support the marketing and communications team to develop, manage and optimise engaging content across multiple digital platforms.

As Digital Communications Officer you will be responsible for driving the College's social media strategy, managing email marketing campaigns, and analysing performance metrics to inform future strategies.

As part of the Membership and Engagement team, this role offers variety and scope to build a well-rounded foundation in digital communications while supporting initiatives across multiple portfolios and projects in the College, including training and education, events, campaigns, member communications and engagement, and advocacy.

If you're creative and passionate about social media, storytelling and digital strategy, and want to make a real impact in the medical and scientific community, we'd love to hear from you.

Key Responsibilities:

· Develop engaging content, including articles, social media posts, videos, graphics and newsletters.

· Ensure the accuracy and accessibility of content across the College's website.

· Support the production of reports, e-learning materials and digital campaigns.

· Develop and execute effective social media strategies to engage with medical students, junior doctors, Trainees and Fellows.

· Monitor and respond to comments, messages and online discussions in a timely and professional manner.

· Advise on the development of paid or sponsored content for social media platforms.

· Track social media performance and optimise content based on analytics.

· Write and design engaging email campaigns, event promotions and membership updates.

· Segment audiences and tailor messaging to maximise engagement and reach.

· Analyse email performance and provide recommendations for continual improvement.

· Track and report on key performance metrics (e.g., website traffic, engagement, conversions).

· Use data-driven insights to refine digital strategies and improve content reach and engagement.

What We're Looking For:

Essential:

· Proven experience in digital content creation, social media management and email marketing.

· Creative mindset with excellent writing, design and communications skills.

· Strong understanding of analytics tools

· Ability to work independently and as part of a team.

· Strong organisational and time-management skills.

Desirable:

· Practical experience using Adobe Creative Suite.

· Familiarity with the healthcare/medical education sector.

Why work for the RCPA

The RCPA is currently undergoing a period of growth, diversification and rejuvenation, all with the ultimate goal of improving our services to better support our members and the communities they serve.

This is an exciting time to join the organisation, with new projects, innovative digital initiatives and fresh opportunities to contribute to meaningful change. As part of a collaborative and purpose-driven team, you'll be supported to grow your skills, take initiative and make a real impact within the medical and scientific community.

How to Apply

Applications are reviewed on submission, so we encourage you to apply as soon as possible. Please provide an up-to-date CV and a covering letter addressing the key selection criteria. Applications without a covering letter will not be considered.

The RCPA is an Equal Opportunity Employer committed to diversity and social inclusion. We encourage people with a disability, those who identify as Australian Aboriginal and/or Torres Strait Islander peoples, mature age and people from culturally diverse backgrounds to apply for job opportunities.

All applicants must have the right to live and work in Australia.