Chief Marketing Officer

1 week ago

Sydney, New South Wales, Australia Be My CMO Full time $90,000 - $120,000 per year

Fractional Chief Marketing Officer (CMO)

Immediate Requirement

Leading AI and Data consultancy with 30+ years' experience seeks strategic marketing advisor to optimise established GTM strategy and mentor internal team.

About the Role

Provide expert guidance on GTM strategy, mentor marketing team through monthly check-ins, and optimise multi-channel approach targeting mid-market and enterprise clients across Insurance, Finance, Professional Services, Manufacturing, and NFP sectors.

Key Responsibilities

  • GTM Strategy Advisory
  • Optimise five-pillar service approach across Digital Strategy, Modern Workplace, Customer Engagement, Data Analytics, and AI Custom Software
  • Team Mentorship
  • Coach internal marketing team through structured monthly sessions
  • Campaign Optimisation
  • Refine multi-channel approach including ABM, content marketing, events, email, and thought leadership
  • Brand Positioning
  • Strengthen "Strategy-First" positioning across target industries
  • Performance Analysis
  • Assess marketing funnel from prospect generation through SQL conversion
  • Partnership Guidance
  • Advise on Microsoft, Crayon, and MSP referral channels

Deliverables

  • Monthly strategic check-ins and performance reviews
  • GTM strategy optimisation recommendations
  • Team development and mentorship programme
  • Marketing funnel and conversion analysis
  • Campaign enhancement guidance

Engagement Model

Monthly strategic sessions combining performance review, team mentorship, and tactical optimisation guidance for established marketing framework.

Ideal Candidate

  • B2B technology marketing expertise, preferably AI/data analytics consultancy
  • Proven team development and mentorship capabilities
  • Experience optimising established GTM strategies
  • Strong analytical mindset with funnel optimisation focus
  • Understanding of complex B2B sales cycles and multiple stakeholder environments

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