Chief Marketing Officer
2 weeks ago
Fractional Chief Marketing Officer (CMO)
Immediate Requirement
Leading AI and Data consultancy with 30+ years' experience seeks strategic marketing advisor to optimise established GTM strategy and mentor internal team.
About the Role
Provide expert guidance on GTM strategy, mentor marketing team through monthly check-ins, and optimise multi-channel approach targeting mid-market and enterprise clients across Insurance, Finance, Professional Services, Manufacturing, and NFP sectors.
Key Responsibilities
- GTM Strategy Advisory
- Optimise five-pillar service approach across Digital Strategy, Modern Workplace, Customer Engagement, Data Analytics, and AI Custom Software
- Team Mentorship
- Coach internal marketing team through structured monthly sessions
- Campaign Optimisation
- Refine multi-channel approach including ABM, content marketing, events, email, and thought leadership
- Brand Positioning
- Strengthen "Strategy-First" positioning across target industries
- Performance Analysis
- Assess marketing funnel from prospect generation through SQL conversion
- Partnership Guidance
- Advise on Microsoft, Crayon, and MSP referral channels
Deliverables
- Monthly strategic check-ins and performance reviews
- GTM strategy optimisation recommendations
- Team development and mentorship programme
- Marketing funnel and conversion analysis
- Campaign enhancement guidance
Engagement Model
Monthly strategic sessions combining performance review, team mentorship, and tactical optimisation guidance for established marketing framework.
Ideal Candidate
- B2B technology marketing expertise, preferably AI/data analytics consultancy
- Proven team development and mentorship capabilities
- Experience optimising established GTM strategies
- Strong analytical mindset with funnel optimisation focus
- Understanding of complex B2B sales cycles and multiple stakeholder environments
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