Customer Marketing Manager

Who are we?

Humanforce's vision is to make work easier and life better for frontline and flexible workforces.

Humanforce provides the market leading, best-in-one human capital management (HCM) suite for frontline and flexible workforces - without compromise. Our employee centred, intelligent and compliant HCM suite is highly integrated and composable, and consists of Workforce Management (WFM), HR, Payroll, and Wellbeing.

Humanforce has built strong foundations since its founding in 2002. We help over 2300 customers and almost 1 million employees under management in 30+ countries, across a wide range of industries, including aged, child and health care; education; hospitality; retail; local government and more. Today, we have offices across Australia, New Zealand, United Kingdom, North America and the Philippines.

Customers choose Humanforce because we enable them to deliver an exceptional employee experience, build a compelling employee value proposition, and connect the flow of the world's talent with the growth, productivity and efficiency objectives of frontline and flexible workforces.

Who you are

Humanforce is looking for a Customer Marketing Manager who will be responsible for the development, management and execution of marketing programs that drive continuous client engagement, retention, advocacy and growth.

What you will do

• Building and maintaining relationships with marketing, product, customer success, sales, service and support to deliver on business objectives, through innovative customer marketing programs
• Gaining customer insights that inform messaging, content and programmatic or opportunistic campaigns to maximise program impact
• Developing and executing global and local strategies to drive growth, engagement and retention of existing clients
• Building brand credibility through continual development and promotion of reviews, case studies, testimonials and customer loyalty programs
• Build an online customer community forum that drives strong customer engagement and advocacy for Humanforce
• Understanding the customer experience (CX) to build customer marketing initiatives that continuously improve the overall CX across multiple touchpoints throughout the customer journey
• Ensure effective communication of the Humanforce product, value proposition and customer benefit to existing clients
• Developing a customer marketing calendar to be shared with key customer-facing teams across the business
• Ensuring breadth and depth of customer campaigns to provide coverage across key industry verticals and business decision makers
• Designing and implementing measurement systems that actively measure, optimise and communicate the performance of customer marketing initiatives against the business objectives

What you'll need

• Bachelor's degree in Marketing, Communications, or related field.
• 7+ years' experience in customer or lifecycle marketing.
• Track record in designing and delivering customer engagement initiatives across online/offline channels.
• Marketing automation experience (HubSpot preferred).
• Knowledge of advocacy platforms, product communities, and social media.
• Understanding of SaaS and/or HR/Payroll technologies highly regarded.
• Strong prioritisation, project management, and stakeholder management skills.
• Ability to simplify technical concepts into clear business benefits.
• Analytical thinker with strong communication skills.
• Positive, energetic, detail-oriented, and adaptable in fast-paced environments.

Our values

• We are bold
• We are all in
• We are customer obsessed
• We do what we say
• We are good humans

Our approach to flexibility

We are passionate about people making their own decisions about where and when they work. Our aim is to facilitate hybrid working (mix of in the office and from home) where possible to support our people to be effective, empowered, and productive to achieve both their career and personal goals. Because we recognise that working flexibly means different things to different people, flexible working exists in many forms.

Benefits

• A flexible working environment
• The opportunity to be part of a fast-growing tech company
• A focus on development with access to Go1
• Paid parental leave and Quarterly Wellbeing Days
• Employee talent referral scheme (know great people, be rewarded)
• A fun and friendly culture working with passionate and talented people
• A work environment where you can genuinely improve the world of work

We are a diverse and dispersed organisation and are actively looking to grow our team with individuals from all diverse backgrounds. We encourage applicants from all backgrounds, cultures, ages, genders, neurodiversity, religions, sexual orientations, and experiences to apply.