Digital Marketing

1 week ago

Brisbane, Queensland, Australia Absolute Domestics Full time $90,000 - $120,000 per year

Paid Ads Specialist – Google & Meta

Join a trusted national brand and help drive growth through digital performance marketing.

About Us

Absolute Domestics is one of Australia's leading home cleaning service providers, with over 30 years' experience supporting households nationwide. Every week, we connect thousands of customers with reliable cleaners, giving families and individuals more time for what matters most.

We are a people-first company with a strong reputation, national reach, and supportive systems that make life easier for both our customers and our team.

The Role

We're looking for a skilled Paid Ads Specialist with proven experience in Google Ads and Meta Ads.

This role suits a mid–senior digital marketer who enjoys:

  • Taking ownership of campaigns
  • Driving performance and optimisations
  • Providing strategic input to grow a national service-based brand

You'll manage campaigns end-to-end: audits, reports, testing, optimisations, and creative briefs. From time to time, you may also contribute to other paid media or SEO projects.

Location: Cleveland HQ (office-based)

Key Responsibilities
  • Plan, execute, and manage Google Ads and Meta Ads campaigns
  • Optimise campaigns to improve ROI, reduce wasted spend, and drive quality leads
  • Track, measure, and report weekly on KPIs (leads, CPL, conversions, ROAS)
  • Provide campaign briefs and creative direction for ad copy/visuals
  • Develop and implement A/B testing roadmaps (copy, creatives, audiences)
  • Research and test new paid media opportunities
  • Manage budgets and pacing in line with allocations
  • Stay up-to-date with platform updates, competitors, and trends
Skills & Experience

Google Ads

  • Campaign build-outs (Search, Performance Max, Display, Remarketing)
  • Strong grasp of Performance Max (preferred, not essential)
  • Negative keyword management (essential)
  • Skilled in ad copywriting and highlighting USPs
  • Geographic targeting and bid adjustments
  • Tracking & setup (calls, forms, bookings) – favourable
  • Ability to identify organic keyword opportunities

Meta Ads

  • Strong audience research and management (custom, lookalike, remarketing)
  • Process-driven approach to testing audiences
  • Creative direction for visuals (or ability to brief designers)
  • Knowledge of campaign structures (lead gen, awareness, remarketing)
  • Managing frequency to prevent audience fatigue
  • Understanding of lead quality and optimisation
About You
  • 3–5+ years managing Google Ads & Meta Ads campaigns
  • Experience with national, service-based businesses (ideal)
  • Proven track record of improving ROI and driving leads
  • Organised, proactive, and data-driven
  • Excellent written and verbal communication skills
What We Offer
  • Competitive salary
  • Autonomy and ownership over paid media strategy
  • Supportive and collaborative team environment
  • Long-term career opportunities in a growing company
  • Team-based bonus structure

How to Apply

Click Apply Now with your CV and a short cover letter explaining your experience in paid ads management, and why you'd be a great fit for Absolute Domestics.

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