
Consumer Insights Analyst
7 days ago
Are you passionate about turning data into stories that drive real-world impact? Do you thrive on uncovering the "why" behind consumer behaviour? We're looking for a Consumer Insights Analyst to join a highly regarded team dedicated to transforming the way consumers engage with fresh produce and sustainable living.
About the Role:
As a Consumer Insights Analyst, you'll play a pivotal role in delivering evidence-based insights that inform strategic marketing and communication decisions. Reporting to the Head of Consumer Insights & Capability, you'll work closely with marketing and industry stakeholders to design and deliver research projects, analyse performance, and provide actionable recommendations.
This is a fantastic opportunity for someone with an analytical mindset who enjoys working with complex datasets and translating them into clear, compelling narratives.
Key Responsibilities:
- Independently manage continuous data sources such as Nielsen IQ, including agency management and reporting.
- Conduct in-depth analysis of consumer behaviour, usage, attitudes, and retail data.
- Maintain and enhance dashboards and reports using tools like Power BI and Nielsen Discover.
- Ensure data integrity through rigorous quality control.
- Measure and report on marketing program performance.
- Manage content on the consumer insights portal, including creating engaging summaries and assets.
- Share insights internally and externally, supporting stakeholder engagement.
- Support marketing strategies with insight-driven analysis and category overview reports.
About You:
You'll bring:
- A tertiary qualification in Business or a related field.
- 2+ years' experience in consumer or shopper data analysis and reporting.
- Proficiency in Excel and PowerPoint.
- Understanding of marketing and category management.
- Strong attention to detail and time management skills.
- Experience working with grocery or category tracking tools (e.g., Nielsen, Circana, Quantium, Fresh Logic) is highly regarded.
- A proactive mindset and a collaborative approach to team culture.
Why Join Us?
You'll be part of a passionate team that values innovation, collaboration, and making a meaningful impact. If you're ready to help shape the future of consumer engagement in horticulture, we'd love to hear from you.
To apply please follow the links, or for a confidential discussion please call Rebecca Kemp in our Sydney office on
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